More on Corporate

The Numbers Don’t Lie

Recently, we took a survey of marketing professionals from a variety of organization sizes: • 25 Employees but less than 75, • 75…

 

Marketing Shelfware?

The hype surrounding marketing automation has reached a fever pitch over the last year, with companies in the space raising vast amounts of…

 

The Quickbooks of Marketing

What is the key to Intuit’s phenomenal success in the SMB marketplace?  IMO, this is their formula: Make enterprise software that is easy to…

 

Moving At Warp Speed

In case you were wondering why there have been no new blog posts since Nov 19 2010, let me tell you it’s very…

 

The Numbers Don’t Lie

One of our competitors (who shall remain unnamed) recently announced that they raised $25M. This on top of $32M raised earlier. They have…

 

Customer Satisfaction

So today, we are finally able to place a concrete value on customer satisfaction. Motorola is a customer. A very satisfied customer. They…

 

Ok, I’m Back

There have been some very good reasons why I have found no time to blog: Terrific customer traction. Q2 2010 was huge. Q3…

 

It’s Not About The Price!

Price is certainly a consideration when companies are evaluating marketing automation vendors. It is difficult for all but the largest companies to justify…

 

The Jigsaw Mindset

What is the mindset of someone contributing a contact to Jigsaw? It cannot be the case that they know and like the person whose contact…