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Three Myths and Misconceptions About Email Automation

Three Myths and Misconceptions About Email Automation

Email automation enables more meaningful relationships with your customers. This post debunks three myths of what it’s not.
10 Groups to Join on LinkedIn if You’re in Marketing

10 Groups to Join on LinkedIn if You’re in Marketing

No matter what your marketing concerns may be, there are probably several groups to join on LinkedIn that focus on what you care…
Why Video Is the Future of Content Marketing

Why Video Is the Future of Content Marketing

Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips…
David Fowler_Digital Insights

Keep Calm and Email On: What the Success of Brexit Means to Marketers

Brexit won; Britain has voted to leave the European Union. Learn what will this mean for marketers who work in and with the…
How to Get Results from YouTube Ads (Hint- It's Not Advertising)

How to Increase ROI and Conversion from YouTube Ads

Most agencies just use pre-roll YouTube ads just for brand awareness. Here’s when, why, and how to use them for eCommerce conversions.
B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget

B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget

Here’s your 101 on ad retargeting. Learn what it is and how you can use it to improve your ROI by targeting people…
episodic content

How Major Brands Are Winning Through Episodic Content

What if…you told a story so well that your buyers were eager to hear every new development? Get episodic content right, and you’re…

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities

In the spring of 2014, iCharts planned a product launch, but had no list and no content. Read how they pulled off a…
email segmentation

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Competition for the inbox gets fiercer every day. How to use segmentation to make your emails more important to your recipients.

Success Story: Truity Credit Union Email Click Rate Nears 10%

Truity Credit Union uses forms and targeted email to compete with the big financial players – proof that digital marketing helps level the…
Happy Holidays

Happy Holidays from Everyone at Act-On

From our robot labs to yours... wishing you happy holidays and all the joys of the season.
Holiday season

A Celebration of the Season: 10 Holidays that Showcase Our Diversity

Around the world a spectacular variety of holidays exists for every day of the year. Given the season, here are 10 holidays that…

Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change

As the supply chain evolves from supply-driven to demand-driven, Spinnaker Management uses marketing automation to communicate, educate, and inform.

‘Tis the Season to Be Thankful: Thanksgiving 2015

Editor’s note: Research results strongly suggest that “a conscious focus on blessings may have emotional and interpersonal benefits.” Translation: Gratitude is good for…
Andy MacMillan

Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan

Editor’s note: Here we grow again! Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former…
European Union flag on gavel

Do You Market to Countries in the EU? The Safe Harbor Agreement has Been Struck Down; This May Affect You

Editor’s Note: The rules and regulations in the United States about how companies manage and protect people’s private data are different from the…
MA Strategy

How Do I Prepare for Marketing Automation?

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption…
recommendation tech review

Buying Marketing Technology: Whose Recommendations Do You Trust?

My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed…

Join the i♥marketing Roadshow! Next Stop: July 9 in Boston

It’s the next stop in the i♥marketing roadshow, and you won’t want to miss this opportunity to join the fun! i♥marketing is a complimentary marketing workshop that’s…

Big Data Can Help Your Email Deliverability

It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Wow! Since its inception, many marketers have asked…