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How to Perform a Competitive Analysis of Your Brand

How to Perform a Competitive Analysis of Your Brand

Perform a competitive analysis when launching a new product, looking for a brand refresh, or when you benchmarking your business. Here are some…

 

Job Hunting: How To Wow Prospective Employers… and Yourself

Job hunting can feel scary, frustrating, and hopeless. With these tips, young professionals can enjoy success both before and after finding their next…

 

10 Marketing Lessons Inspired by Musician Dave Grohl

Marketing ideas and inspiration can come from unlikely sources, such as the frontman of a successful rock and roll band. Read these 10…

 

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.

 

The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…

 

The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite

By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and…

 

Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff.

 

How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.

 

How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together

Silicon Valley is known for great innovation. It's also known, recently, for its sexism. Here are four tips to change the culture of…