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marketing automation software implementation

5 Reasons Why Marketing Automation Software Implementations Fail

The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them.

 

Implementing a Marketing Network Is Key to Marketing Automation Success

Expand Your Marketing Network to Grow Your Business

A marketing network can help your business centralize marketing efforts and strengthen communication. Here are a few other benefits of combining this model…

 

Why Building a Customer Community is Important

A customer community is a great way to encourage engagement among your current customers. Here are a few other benefits of building a…

 

Rethink Marketing podcast: Sales Qualification Score

In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform.

 

Rethink Marketing podcast: Hiring a Freelance Writer

On the Rethink Marketing podcast, Sharon Hurley Hall and Nathan Isaacs outline how to hire the perfect freelance writer for your B2B business.

 

A Butterfly Flaps Its Wings Inside a Start-Up: The Initiation and Effects of Team Communication

COO Bill Pierznik shares insight on team communication within start-ups, as decisions made in a silo can have unexpected yet profound effects.

 

Pulpo Media

Pulpo Media Improves Lead Generation Efforts with Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview…

 

6 Reasons CRM Users Should Embrace Social Media Management

Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social…

 

Why Video Storytelling Is the Future of Marketing

Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips…