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How to Perform a Competitive Analysis of Your Brand

How to Perform a Competitive Analysis of Your Brand


Perform a competitive analysis when launching a new product, looking for a brand refresh, or when you benchmarking your business. Here are some…

Job Hunting: How To Wow Prospective Employers… and Yourself


Job hunting can feel scary, frustrating, and hopeless. With these tips, young professionals can enjoy success both before and after finding their next…

10 Marketing Lessons Inspired by Musician Dave Grohl


Marketing ideas and inspiration can come from unlikely sources, such as the frontman of a successful rock and roll band. Read these 10…
Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Why Content Marketing and PPC Are the Laser-Targeted Power Duo


Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.
The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO


Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…

The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite


By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and…

Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff


Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff.
How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping


B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.

How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together


Silicon Valley is known for great innovation. It's also known, recently, for its sexism. Here are four tips to change the culture of…
Inside Act-On: A Run for Fun and Community Service

Inside Act-On: A Run for Fun and Community Service


Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve…

5 Powerful Ways to Use Social Proof in Content Marketing


Capture more leads and greater results by leveraging social proof in your content marketing.
Once-in- a-lifetime total solar eclipse brings Act-On team together across offices

Total solar eclipse brings team together across offices


The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event.
What’s the difference between B2B vs. B2C marketing?

What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition


A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…
Talent Management - Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software

Talent Management – Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software


Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their…
5 Key Elements of a Winning Employee Advocacy Program

5 Key Elements of a Winning Employee Advocacy Program


Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy.

Our Customers Share Why They Love Having Act-On on Their Side


With an abundance of marketing automation solutions to choose from, why choose Act-On? Here are a few reasons, straight from our customers’ mouths.
Inside Act-On: Defining Our Convictions for Growth and Success

Inside Act-On: Defining Our Convictions for Growth and Success


Act-On’s Chief People Office, Susy Dunn, explains how she led the company in an exercise to define their company culture and convictions.
The Modern Marketer’s New Executive Dashboard with Matt Heinz

Creating a Profit-Center Marketing Department – An Interview with Matt Heinz (Part 1)


In this episode of the Rethink Podcast, Matt Heinz discusses building a profit-center marketing department
5 Ways to Maximize Your Mobile Marketing Strategy

5 Ways to Maximize Your Mobile Marketing Strategy


Design mobile marketing strategies that are more powerful and generate maximum results.