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Inside Act-On: A Run for Fun and Community Service

Inside Act-On: A Run for Fun and Community Service


Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve…

5 Powerful Ways to Use Social Proof in Content Marketing


Capture more leads and greater results by leveraging social proof in your content marketing.
Once-in- a-lifetime total solar eclipse brings Act-On team together across offices

Once-in-a-lifetime total solar eclipse brings Act-On team together across offices


The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event.
What’s the difference between B2B vs. B2C marketing?

What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition


A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…
Talent Management - Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software

Talent Management – Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software


Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their…
5 Key Elements of a Winning Employee Advocacy Program

5 Key Elements of a Winning Employee Advocacy Program


Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy.
Our Customers Share Why They Love Having Act-On on Their Side

Our Customers Share Why They Love Having Act-On on Their Side


With an abundance of marketing automation solutions to choose from, why choose Act-On? Here are a few reasons, straight from our customers’ mouths.
Inside Act-On: Defining Our Convictions for Growth and Success

Inside Act-On: Defining Our Convictions for Growth and Success


Act-On’s Chief People Office, Susy Dunn, explains how she led the company in an exercise to define their company culture and convictions.
The Modern Marketer’s New Executive Dashboard with Matt Heinz

Creating a Profit-Center Marketing Department – An Interview with Matt Heinz (Part 1)


In this episode of the Rethink Podcast, Matt Heinz discusses building a profit-center marketing department
5 Ways to Maximize Your Mobile Marketing Strategy

5 Ways to Maximize Your Mobile Marketing Strategy


Design mobile marketing strategies that are more powerful and generate maximum results.
10 IoT Considerations for SEO & Other Digital Marketing Strategies

10 IoT Considerations for SEO & Other Digital Marketing Strategies


The world of connected devices could soon affect your digital marketing efforts, including search engine optimization and content marketing.
Three Myths and Misconceptions About Email Automation

Three Myths and Misconceptions About Email Automation


Email automation enables more meaningful relationships with your customers. This post debunks three myths of what it’s not.
10 Groups to Join on LinkedIn if You’re in Marketing

10 Groups to Join on LinkedIn if You’re in Marketing


No matter what your marketing concerns may be, there are probably several groups to join on LinkedIn that focus on what you care…
Why Video Is the Future of Content Marketing

Why Video Is the Future of Content Marketing


Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips…
David Fowler_Digital Insights

Keep Calm and Email On: What the Success of Brexit Means to Marketers


Brexit won; Britain has voted to leave the European Union. Learn what will this mean for marketers who work in and with the…

How to Increase ROI and Conversion from YouTube Ads


Most agencies just use pre-roll YouTube ads just for brand awareness. Here’s when, why, and how to use them for eCommerce conversions.
B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget

B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget


Here’s your 101 on ad retargeting. Learn what it is and how you can use it to improve your ROI by targeting people…

How Major Brands Are Winning Through Episodic Content


What if…you told a story so well that your buyers were eager to hear every new development? Get episodic content right, and you’re…
icharts_FI

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities


In the spring of 2014, iCharts planned a product launch, but had no list and no content. Read how they pulled off a…