Why Your B2B Marketing Needs More Video [And How to Add It]

tweeted photo of holiday gift cards

How’s your video marketing? If you just thought, “What video marketing?” or “Huh?”, it’s way past time to add this content format to your publishing mix. The web has become more and more video friendly. There’s every sign it’s only going to get friendlier. If you haven’t started with video marketing, I’ve got six compelling […]

How Content Drives a Great Customer Experience (and Profit)

Beyond Sales & Marketing Alignment

What comes to mind when you hear B2B marketing strategy? For many marketers, creating persona-focused content, delivering that content to your buyers, driving qualified leads into the pipeline, and measuring the revenue impact of your efforts come to mind. If that’s what you think, too, you’re absolutely right. But to get to those critical outcomes, […]

How to Fail at Content Marketing? Make it Advertising

power in search

I’m a lucky guy. In my career I’ve held a variety of positions: operations manager, marketing director, director of business development, customer success manager, regional sales manager. Each of these has given me a slightly different angle on how to approach a business problem, and I’ve come to see how to synthesize a solution that […]

10 Ways to Use Images for Memorable Marketing Results

There’s no shortage of content on the Internet. Every day, more than 2 million blog posts are published. If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can you stand out? Is there any hope of getting your audience’s attention? Being memorable? Some content publishers […]

Let Content Strategy Define What You Won’t Do (As Well As What You Will)

Content Marketing World, probably the world’s premier event for content marketers, was held September 8–11 in Cleveland. Did you miss it? Me too. But Carmen Hill was there, and she wrote about what she heard and saw in a LinkedIn post. We really liked what we read (it resonates with one of our recent posts, […]

Interactive Content Marketing 101

interactive content

“We live in an age where we are all being bombarded with more content than we can possibly consume. As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Content that you simply read is […]

5 Power Players You Need On Your Lead Management Team

team

If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. The org chart of today’s sales and marketing departments includes people in overlapping roles in left- and right-brained tasks: creatives, web developers, data analysts, […]

Improve Your Offer Strategies by Learning to Let Go

Act-On Adaptive Web

So, you came up with the perfect email campaign for a targeted list. You created an irresistible subject line, snappy content, and a dynamic call to action (CTA). Your eyes lit up when you saw the glorious open rates. Then, your heart fell when you saw the dreadful click-through results. I’m sorry to be the […]

Business Blogging as an Equalizer for Small and Medium Businesses

Act-On Adaptive Web

Being the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies. The good news is that content marketing offers smaller companies a great opportunity to market against their large competitors at a fraction of the investment. One of the most powerful ways to harness […]

Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile

Act-On Adaptive Web

Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay, Financial Services Marketing Leader for PwC, and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Speakers included Jamie Turner, the CEO of 60 Second Communications; Joyce Sullivan, founder and CEO of […]

SEO for Alternative Content Types, Part 4: Best Practices for Infographics

Act-On Adaptive Web

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. That includes video, infographics, images, PDFs, and more. In this five-part blog series, you’ll get expert insights […]

Where Content Marketing Meets Customer Experience, Part 2: Relevancy

Act-On Adaptive Web

Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay, Financial Services Marketing Leader for PwC, and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Speakers included Jamie Turner, the CEO of 60 Second Communications; Joyce Sullivan, founder and CEO of […]

SEO for Alternative Content Types, Part 3: The Right Content for Your Brand

Act-On Adaptive Web

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative content types. That includes video, infographics, images, PDFs, and more. In this five-part blog series, you’ll get expert insights and […]

The Secret to Connecting with Self-Educating Buyers

Act-On Adaptive Web

The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new book called Experiences, the Seventh Era of Marketing. You can connect with him on Twitter […]

Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries

Act-On Adaptive Web

Act-On sponsored the webinar: Where Content Marketing Meets Customer Experience, hosted by Social Media Today and moderated by Paul Dunay, Financial Services Marketing Leader for PwC, and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Speakers included Jamie Turner, the CEO of 60 Second Communications; Joyce Sullivan, founder and CEO of […]

SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Act-On Adaptive Web

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. That includes video, infographics, images, PDFs, and more. In this five-part blog series, you’ll get expert insights […]

SEO for Alternative Content Types, Part 1: Getting Started

Act-On Adaptive Web

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. That includes video, infographics, images, PDFs, and more. In this five-part blog series, you’ll get expert insights […]