7 Content Marketing Mistakes Costing You Time and Money
Bad content marketing doesn’t cut it. It’s a noisy world out there, and prospects can be overwhelmed with choices. Learn how to avoid the 7 most costly mistakes.
Why 78 % of Marketers Struggle with Content Marketing ROI
These days, we have to prove how marketing contributes to revenue and the pipeline. Here’s a look at determining content marketing ROI.
Using Customer Contact Data to Tell Better Marketing Stories
Storytelling really works, but how do you know which marketing stories to tell, and to whom? Learn how your own data points the way.
15 Elements Most Successful Blogs Have in Common
Your blogs are amalgams of many elements; your copy is just the beginning. 15 elements you might optimize for a better reader experience, and better SEO.
The Top 5 YouTube Analytics Every Marketer Should Know
Read this blog to learn more about YouTube Analytics and which metrics you should be monitoring for peak video marketing performance.
3 Reasons Why Your Content Isn’t Converting
Great content is important, but it’s only one aspect of content marketing. It’s just as important to craft a well-optimized content experience for the buyer at every stage, avoid the silo-ification of content, and leverage context effectively.
Why You Shouldn’t Fear Producing Your Videos In-House
You know adding videos to your marketing mix is a no-brainer. But did you know you can produce high quality video content in-house?
Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
Marketers in highly regulated industries such as finance are constricted by government regulations; public companies have additional unique problems.
Everything You Need to Know About User-Generated Content
User-generated content is the most credible, trustworthy content you can possibly have on your website or across social media. How to get more of it.
11 Top Tips For Developing YouTube Influencers
Learn how you can cultivate YouTube influencers to reach new audiences – with powerful messaging – on the largest search site after Google.
Case Studies 101
Your customers are your greatest asset – their stories are the most powerful marketing tool at your disposal. When they tell the world how they benefit from your products and services, people listen. Case studies can intrigue, inform, inspire, and ultimately convert.
Storytelling for B2B Marketers
Read this blog to learn more about B2B storytelling and how you can craft exciting narratives to improve marketing engagement and sales success.
From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing
We hear so much about content marketing; it’s easy to assume that everyone is doing it. But if you analyze the Internet presence of a range of companies, from small local ones to large multinational ones, you’ll be surprised to learn that for many, the only thing they do for content marketing is to maintain a blog.
7 Predictions for Content Marketing in 2016
2016 holds a lot of promise for content marketers. But there are some challenges. Things like content shock and mobile usage aren’t going to go away, but there are plenty of ways to mitigate the damage. If you’re smart and fast, you might even come out ahead. If you’ve already figured out your content marketing […]
How to Hire a Designer to Help With Content Marketing
Looks matter. That might not seem fair, but it’s true. You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. Good looks attract eyeballs for your infographics, and ads, and eBooks, […]
Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
We know customers today are in greater control of the relationship they have with our brands. They aren’t just passively receiving our marketing; they’re actively consuming related content (that we may have played no role in crafting) in social media and other channels. In a marketplace that’s become crowded with new types of information in […]
Earned Media: What It Is & Why You Want More of It
You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and strategic about your advertising dollars. If you’re a little hazy on what earned media actually […]
Five Videos Every Company Needs
What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. That kind of entertaining content is great, but it’s not the whole picture. Many companies also use video to sell. Again, great! But video can do even more for your company. […]
How to Make Audience Segmentation Truly Personal
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your conversion rate will increase by 3.9%. (More data from this […]