The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
It can take four hours (or much longer!) to create and optimize a great post. Why not take 30 minutes for promoting your content to ensure it gets seen?
8 Genius Ways to Repurpose Content
It takes so much time and effort to create great content that you can’t afford to use it just once. Discover 8 ways to leverage, scale, and repurpose content.
Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio
You say you’d like to do more video marketing, but you can’t afford it? Here’s how to set up your own video studio for $5000, $2500 – or $100.
5 Powerful Techniques To Boost Your Content Marketing
Is your content marketing program running out of gas? Ready for a recharge? Learn 5 techniques to refresh and reinvigorate your content.
Long-Form Content vs. Short-Form: Which Gets the Results You Want?
Long-form content outperforms short-form, but your reader has the attention span of a goldfish. Learn how to create content that holds the reader’s attention.
5 Questions to Ask Before Starting a Newsletter
Thinking about starting a B2B newsletter? 5 questions to help you determine what it will take, and whether – or not – it’s really a good idea.
7 Killer Tips to Boost Your Infographic Performance
Most people are visual learners. Discover 7 easy tips for making infographics to surprise and delight your audience – and inspire people to like your brand.
3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
We analyzed Jerry Seinfeld’s brilliant show “Comedians in Cars Getting Coffee,” and found that it’s built on a simple, quality content foundation you can replicate.
How to Use Interactive Quizzes to Make Your Sales Team Smarter
Interactive quizzes deliver targeted intelligence for your sales team, so lean on sales to develop the right questions to get the most useful answers.
Digital Storytelling: A New Virtual Reality Might Not be Far Off
We learn better, we identify more strongly, and we remember better through stories. But new technologies might amplify your digital storytelling – and your results.
Blog ROI: 4 Tactics to Capture Greater Results
Want to boost your blog ROI? Lean 4 tactics and 4 tips to entrance your readers and enhance your results.
7 Things About Online Reviews Every B2B Business Needs to Know
Your buyers read (and trust) online reviews in the course of doing their research. You can’t manage this, but you can influence it. Here are 7 things you need to know.
The 10 Most Common Marketing Writing Mistakes
Discover the 10 most common writing mistakes and how you can fix them in your own content marketing efforts.
3 Reasons Why Your Webinars Suck
Even if you nail the technical and promotional issues around webinars, your webinars can still suck. Learn what really matters to your attendees.
Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
Humans are hardwired to pay attention to stories, and we remember visuals longer than words. Discover the secrets to using your internal data to craft memorable stories.
An A to Z of Content Marketing Best Practices
A round-up of 25 time-tested content marketing best practices, and one silly bit of wordplay. Does anyone have a better Z?
How Major Brands Are Winning Through Episodic Content
What if…you told a story so well that your buyers were eager to hear every new development? Get episodic content right, and you’re there.
User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
People trust their peers. Learn 5 tactics for getting users involved in creating content for you, plus 5 tips for getting started with user generated content.
What Every B2B Marketer Needs to Know About Readability
Did you know: copy with higher readability (usually more directly written, simpler copy) has higher conversion rates and boosts SEO?