More on Content Marketing

Act-On Blog: Storytelling

Back to Basics: Tell Stories to Boost Your Marketing

Having a background in storytelling concepts, principles and tactics can inform your marketing

 

Why Everything Your Customer Touches is Content Marketing

In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization.

 

Boost Customer Engagement by Building Trust in Your Content

Boost Customer Engagement by Building Trust in Your Content

Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.

 

3 Insanely Good Reasons Why Marketers Should Publish on Medium

3 Insanely Good Reasons Why Marketers Should Publish on Medium

Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers.

 

How to Use the Power of Storytelling in B2B Ads

Create greater impact in your B2B advertising with powerful storytelling strategies.

 

Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control

To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.

 

When You Need a Digital Asset Management Tool

When You Need a Digital Asset Management Tool

Learn why marketers should consider adding a digital asset management tool as their content libraries grow.

 

Act-On Welcome Future Rockstar Image

Back to Basics: Writing Effective CTAs

A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…

 

How to Create Content Unicorns and Ignore the Donkeys

How to Create Content Unicorns and Ignore the Donkeys

Larry Kim believes one metric can tell you whether you have a content unicorn or a content donkey. Read the post to find…