More on Content Marketing

12 Tips for Transforming Your Marketing Team Into A Content Powerhouse

Recently, Act-On Software CMO Atri Chatterjee joined Joe Pulizzi, founder of the Content Marketing Institute, and C.C. Chapman, co-author of Content Rules for…

 

Kickstart Your 2013 Marketing Plan with the New Rules of Digital Engagement

As 2012 comes to a close, it’s a great time to take stock in lessons learned and new emerging best practices in marketing…

 

Beware Black Friday! Stay Sane – Shop Small on “Small Business Saturday”

  Just how important is small business? Small and new businesses create two out of every three net new jobs in America. Over…

 

Act-On’s APEX: A New Kind of Partner Program, With Real Value

The world as we know it: Complicated applications (and that’s most of them) depend on a partner ecosystem to help install and set…

 

Up Close and Very Personal (A Simple Example of a Lead Nurturing Campaign)

I recently listened to a Marketing Automation Institute podcast discussion about lead nurturing and heard about a really effective campaign, which I thought…

 

Feeding the Beast: Mapping Your Content to Your Buyer’s Journey

In a recent blog post, Sid Smith of the Albertson Group made the good point that marketing is to a large extent a…

 

Mistakes? We Don’t Need No Stinkin’ Mistakes

“If all else fails, immortality can always be assured by spectacular error,” said a very wise man.* Focus recently circled a number of…