More on Content Marketing

Act-On’s APEX: A New Kind of Partner Program, With Real Value

The world as we know it: Complicated applications (and that’s most of them) depend on a partner ecosystem to help install and set…

 

Up Close and Very Personal (A Simple Example of a Lead Nurturing Campaign)

I recently listened to a Marketing Automation Institute podcast discussion about lead nurturing and heard about a really effective campaign, which I thought…

 

Feeding the Beast: Mapping Your Content to Your Buyer’s Journey

In a recent blog post, Sid Smith of the Albertson Group made the good point that marketing is to a large extent a…

 

Mistakes? We Don’t Need No Stinkin’ Mistakes

“If all else fails, immortality can always be assured by spectacular error,” said a very wise man.* Focus recently circled a number of…

 

5 Must-Know Strategies for Converting More Prospects Into Customers

Matt Heinz, President of Heinz Marketing Inc., recently presented “How to Find, Influence & Convert More Prospects Into Customers,” a webinar packed with…

 

More Tips on White Paper Marketing from Jonathan Kantor – Mad Marketing TV Episode 16

Join host Jeff Ogden and special guest Jonathan Kantor, author of the book “Crafting White Paper 2.0”, and  founder of The Appum Group,…

 

Crafting Next Generation White Papers for a Social Media Oriented Reader – Mad Marketing TV Episode 16

Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and…

 

The Impact of Social Media on White Paper Marketing

More and more people are using the Internet, Social Media, and mobile apps to stay on top of critically important information. Much of this…

 

Buyer Personas: The Five Insights You Really Need (and definitely don’t have)

Many people will tell you that your buyer personas should be based on demographic data and other readily available characteristics, and there’s nothing wrong with…