More on Content Marketing

Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2

According to the Content Marketing Institute, Ninety-one percent of B2B marketers are using content marketing tactics to grow their business, and 87 percent…

 

Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 1

Jeanniey Mullen, Global EVP & CMO of Zinio, along with Lee Odden, CEO of TopRank Online Marketing, teamed up for a webinar covering…

 

10 Simple Steps to Get Started with Content Marketing

Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy…

 

3 Tips to Optimize Your Blog Posts for SEO

There are many reasons why your business should be blogging. Sharing your expertise and information grounds your company as a thought leader in…

 

The Case For Digital Integrated Marketing

Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and…

 

Content Marketing Plan Methodology

Content marketing is the new “buzz” of today, and for good reason – it works.  According to a recent study, about 70-80 percent…

 

Building Content Marketing to Support the Buying Process

A huge majority of prospective buyers (70–80%) make most of their critical decisions before they ever talk to your sales team. The way…