More on Content Marketing

Social Media & Content Marketing Calibration, Part 2: Agile Marketing

This is Part 2 of the review of the “Get Your Story Straight: Aligning Social Media and Content Marketing Strategies,” a Content Marketing…

 

Social Media & Content Marketing Calibration, Part 1: Get Your Story Straight

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Optimize the Intersection Between Search, Social, and Content Marketing

Content marketing has become a leading priority for digital marketers, tied with conversion rate optimization. The numbers tell us why:  Both B2C and…

 

3 Twitter Tools That Help You Manage Your Account(s)

If you Google “Twitter Tools,” get ready to be bombarded with about 1.3 billion search results. If you’re new to Twitter or just…

 

Responsive Web Design Solves Marketing’s Growing Multi-Screen Problem

Mobile devices (including smartphones and tablets) are becoming the primary Internet viewing device for many people. According to Google, nearly 75% of users…

 

Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2

According to the Content Marketing Institute, Ninety-one percent of B2B marketers are using content marketing tactics to grow their business, and 87 percent…