More on Content Marketing

Mistakes? We Don’t Need No Stinkin’ Mistakes

“If all else fails, immortality can always be assured by spectacular error,” said a very wise man.* Focus recently circled a number of…

 

5 Must-Know Strategies for Converting More Prospects Into Customers

Matt Heinz, President of Heinz Marketing Inc., recently presented “How to Find, Influence & Convert More Prospects Into Customers,” a webinar packed with…

 

Crafting Next Generation White Papers for a Social Media Oriented Reader – Mad Marketing TV Episode 16

Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and…

 

Buyer Personas: The Five Insights You Really Need (and definitely don’t have)

Many people will tell you that your buyer personas should be based on demographic data and other readily available characteristics, and there’s nothing wrong with…

 

Content Marketing: Seven Steps to Create Content Like a Publisher

Recently Jim Burns, founder and president of Avitage, sat down with me to talk about how to Create Content like a Publisher via…

 

More Marketing Fundamentals with Thor Johnson

Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals,  discussing: Do’s and Don’ts of Marketing Voice…