More on Content Marketing

Beware Black Friday! Stay Sane – Shop Small on “Small Business Saturday”

  Just how important is small business? Small and new businesses create two out of every three net new jobs in America. Over…

 

Act-On’s APEX: A New Kind of Partner Program, With Real Value

The world as we know it: Complicated applications (and that’s most of them) depend on a partner ecosystem to help install and set…

 

Up Close and Very Personal (A Simple Example of a Lead Nurturing Campaign)

I recently listened to a Marketing Automation Institute podcast discussion about lead nurturing and heard about a really effective campaign, which I thought…

 

Feeding the Beast: Mapping Your Content to Your Buyer’s Journey

In a recent blog post, Sid Smith of the Albertson Group made the good point that marketing is to a large extent a…

 

Mistakes? We Don’t Need No Stinkin’ Mistakes

“If all else fails, immortality can always be assured by spectacular error,” said a very wise man.* Focus recently circled a number of…

 

5 Must-Know Strategies for Converting More Prospects Into Customers

Matt Heinz, President of Heinz Marketing Inc., recently presented “How to Find, Influence & Convert More Prospects Into Customers,” a webinar packed with…

 

Crafting Next Generation White Papers for a Social Media Oriented Reader – Mad Marketing TV Episode 16

Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and…