More on Content Marketing

Content is Rook. (Quality is King.)

  I recently was reacquainted with a derivation of the “Rule of 12”: At 12 feet, I’ve decided who you are. At 12…

 

Customer Lifecycle Marketing: Reporting, Part 2

This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be…

 

Customer Lifecycle Marketing: Reporting, Part 1

In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. That’s practical; generating enough qualified leads…

 

Ann Handley and Atri Chatterjee Talk: Content Marketing for Small Teams, Part 2

An Act-On Conversation Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine,…

 

Ann Handley and Atri Chatterjee Talk: Content Marketing for Small Teams, Part 1

An Act-On Conversation Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine,…

 

3 Steps to Blow Your Visitor’s Mind with Content Marketing

In every marketing channel – whether it’s paid search, content marketing, email, or any other channel you’re using to drive leads and sales…

 

David and Goliath: How Small Players Beat Out the Big Banks

Editor’s note: This post was originally published in the National Mortgage Professional Magazine. We are re-posting it here because the advice has value…