More on Content

3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing

Editor’s note: Deciding what blog post to run on New Year’s Day was a dilemma. Thanks to Andy Baker of Snapshot, we’re reminded…

 

Battle the Bloat … and Give Your Content Marketing a Lean New Physique

“Guilty as charged,” she said culpably. “Don’t be such a fool,” he said contemptuously. “The honest facts are …” Ever come across this…

 

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional…

 

Use Video Viewing Data to Improve Lead Qualification and Conversions

Marketing automation may be changing the way you interact with customers and qualify their interests, but what happens when a prospect watches one…

 

How to Create an Editorial Calendar

Last week we talked about why you might want to use an editorial calendar. Now that you know how editorial calendars can help…

 

Creating a Marketing Plan That Won’t Die a Slow, Miserable Death

The new year is fast approaching, and many organizations are busy compiling their annual marketing plans. Many  hours are spent on dissecting data,…

 

How to Re-Post Someone Else’s Work (Ethically)

Sometimes a writer says something you think is just swell, and you want to share it with your readers. You don’t want to…

 

The Never-Ending Cycle: Content Informs Data Informs Content

The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these…