More on Content

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional…

 

Use Video Viewing Data to Improve Lead Qualification and Conversions

Marketing automation may be changing the way you interact with customers and qualify their interests, but what happens when a prospect watches one…

 

How to Create an Editorial Calendar

Last week we talked about why you might want to use an editorial calendar. Now that you know how editorial calendars can help…

 

Creating a Marketing Plan That Won’t Die a Slow, Miserable Death

The new year is fast approaching, and many organizations are busy compiling their annual marketing plans. Many  hours are spent on dissecting data,…

 

How to Re-Post Someone Else’s Work (Ethically)

Sometimes a writer says something you think is just swell, and you want to share it with your readers. You don’t want to…

 

The Never-Ending Cycle: Content Informs Data Informs Content

The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these…

 

4 Powerful Reasons to Use an Editorial Calendar

Despite giving us amazing ways to find and engage with clients and customers, sometimes social media and content marketing can seem (if only…

 

Small Business Saturday – November 29 – Shop Small and Local

Black Friday’s for big box stores. Cyber Monday’s devoted to online shopping. And for those of us who are small business owners (or…

 

6 Survival Tips for Content Marketing Island

As a nascent content marketer in financial services, an industry not typically renowned for its creative marketing practices, I sometimes felt a bit…