More on Content Marketing

Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset

Recently, as I was writing a case study about the Greater Philadelphia Chamber of Commerce (GPCC), I started to wonder just how many…

 

Getting Started with Video Marketing: Q & A

This post is a continuation of last week’s “Is 2014 the Year of Video Marketing?” This week, I’ll be recapping Richard Boehmcke of…

 

Content is Rook. (Quality is King.)

  I recently was reacquainted with a derivation of the “Rule of 12”: At 12 feet, I’ve decided who you are. At 12…

 

Customer Lifecycle Marketing: Reporting, Part 2

This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be…

 

Customer Lifecycle Marketing: Reporting, Part 1

In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. That’s practical; generating enough qualified leads…

 

Ann Handley and Atri Chatterjee Talk: Content Marketing for Small Teams, Part 2

An Act-On Conversation Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine,…