More on Content

Creating a Marketing Plan That Won’t Die a Slow, Miserable Death

The new year is fast approaching, and many organizations are busy compiling their annual marketing plans. Many  hours are spent on dissecting data,…

 

How to Re-Post Someone Else’s Work (Ethically)

Sometimes a writer says something you think is just swell, and you want to share it with your readers. You don’t want to…

 

The Never-Ending Cycle: Content Informs Data Informs Content

The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these…

 

4 Powerful Reasons to Use an Editorial Calendar

Despite giving us amazing ways to find and engage with clients and customers, sometimes social media and content marketing can seem (if only…

 

Small Business Saturday – November 29 – Shop Small and Local

Black Friday’s for big box stores. Cyber Monday’s devoted to online shopping. And for those of us who are small business owners (or…

 

6 Survival Tips for Content Marketing Island

As a nascent content marketer in financial services, an industry not typically renowned for its creative marketing practices, I sometimes felt a bit…

 

Get Started with a Content Marketing Library

Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. He said nice things about our…

 

15 Ways to Repurpose Your Content and Find Eternal Happiness

Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity. And for good reason: They’re worth…

 

Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines

  The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all…