B2B Marketing Zone

More on Content Marketing

3 Insanely Good Reasons Why Marketers Should Publish on Medium

3 Insanely Good Reasons Why Marketers Should Publish on Medium


Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers.

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies.
Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control


To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.
When You Need a Digital Asset Management Tool

When You Need a Digital Asset Management Tool


Learn why marketers should consider adding a digital asset management tool as their content libraries grow.
Act-On Welcome Future Rockstar Image

Back to Basics: Writing Effective CTAs


A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…
How to Create Content Unicorns and Ignore the Donkeys

How to Create Content Unicorns and Ignore the Donkeys


Larry Kim believes one metric can tell you whether you have a content unicorn or a content donkey. Read the post to find…
Video Marketing: The Savvy Strategy for 2017

Video Marketing: The Savvy Strategy for 2017


Video marketing is a powerful tool that harnesses greater conversions, higher sales, and increased engagement. But what’s the future of this strategy? Find…
Back to Basics: How to Write an Effective Headline

Back to Basics: How to Write Effective Headlines


Get tips on how to write an effective headline, a compelling window into whatever you are writing.
Optimizing Your Content for Inbound Marketing Part II

Optimize Your Content for Inbound Marketing: Part 2


Optimize your content for SEO with these nuts-and-bolts how-to's everyone can do without much heavy lifting. Part 2 of a 2-part series.
Optimize Your Content for Inbound Marketing - Part I

Optimize Your Content for Inbound Marketing: Part 1


Optimize your content for SEO by learning and applying what both your prospects and the search engines want. Part 1 of a 2-part…
Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…

The Art of Creating Curated Content


Discover how curated content saves time and money while providing great value to your target audience.
5 Powerful Lessons Content Marketers Can Learn from Journalism

5 Powerful Lessons Content Marketers Can Learn from Journalism


Improve your content marketing by swiping powerful lessons from journalism.
What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.


Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Mapping Your Content to the Buyer’s Journey in 15 minutes

Mapping Your Content to the Buyer’s Journey in 15 minutes


Mapping your content to the buyer’s Journey is a critical step in ensuring your business success. Read this post for some quick tips.
Is Content Marketing Killing Your Customer Conference?

Is Content Marketing Killing Your Customer Conference?


Getting people to attend (and enjoy) your customer conference can be difficult. Could it be content marketing’s fault?
5 Simple Ways to Use Storytelling in Your Marketing

5 Simple Ways to Use Storytelling in Your Marketing


Check out this list of five simple ways to enhance your campaigns with the power of storytelling in your marketing.
Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity

Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity


Marketers have choices to make regarding when to tell the truth, the whole truth, and nothing but the truth, especially because today’s audience…
Back to Basics: How to Write an Effective Business Blog

Back to Basics: How to Write an Effective Business Blog


Find answers to common questions about business blogging, such as what to write about and how often to post.
How to Get More Results Out of Less Content

How to Get More Results Out of Less Content


Find out some simple changes you can make to your content marketing strategy in order to get the most out of your content.