B2B Marketing Zone

More on Content Marketing

Optimize Conference Networking and Content-Creation Opportunities


In this Rethink Marketing Podcast, Aaron Orendorff discusses best strategies for conference networking and making the most of resulting content.
New Year's Resolutions: How to Be a Better Marketer in 2018

New Year’s Resolutions: How to Be a Better Marketer in 2018


What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and…
What You Need To Know About GDPR’s New Data Protection Officer Role

The 7 Podcast Episodes You’ll Reference in 2018


We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.
What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing


The UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing.
27 Amazing Facts about B2B Content Marketing

27 Amazing Facts about B2B Content Marketing


Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year.

3 Reasons Why AI Won’t Steal Your Marketing Job


Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI…
5 Questions To Ask On When To Gate Your Content

5 Key Questions To Help You Decide When To Gate Content


It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more…

How to Engineer B2B Content for Bots & AI


Artificial intelligence has a direct impact on content and SEO strategy. Plan for the future and start to successfully engineer content for bots…
5 Reasons to Re-share Your Content on Social Media

5 Reasons to Re-share Your Content on Social Media


Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to…
The Marketing Strategy for Building Your Audience First

The Marketing Strategy for Building Your Audience First


In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences.
Act-On Blog: Content Marketing in the Age of Google RankBrain

Content Marketing in the Age of Google RankBrain


Do you want to secure more traffic with Google RankBrain? Use these strategies to stand out.
Act-On Blog: Storytelling

Back to Basics: Tell Stories to Boost Your Marketing


Having a background in storytelling concepts, principles and tactics can inform your marketing

Why Everything Your Customer Touches is Content Marketing


In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization.
Boost Customer Engagement by Building Trust in Your Content

Boost Customer Engagement by Building Trust in Your Content


Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.
3 Insanely Good Reasons Why Marketers Should Publish on Medium

3 Insanely Good Reasons Why Marketers Should Publish on Medium


Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers.

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies.
Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control


To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.
When You Need a Digital Asset Management Tool

When You Need a Digital Asset Management Tool


Learn why marketers should consider adding a digital asset management tool as their content libraries grow.
Act-On Welcome Future Rockstar Image

Back to Basics: Writing Effective CTAs


A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…
How to Create Content Unicorns and Ignore the Donkeys

How to Create Content Unicorns and Ignore the Donkeys


Larry Kim believes one metric can tell you whether you have a content unicorn or a content donkey. Read the post to find…