B2B Marketing Zone

More on Content Marketing

Act-On Blog: Content Marketing in the Age of Google RankBrain

Content Marketing in the Age of Google RankBrain


Do you want to secure more traffic with Google RankBrain? Use these strategies to stand out.
Act-On Blog: Storytelling

Back to Basics: Tell Stories to Boost Your Marketing


Having a background in storytelling concepts, principles and tactics can inform your marketing

Why Everything Your Customer Touches is Content Marketing


In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization.
Boost Customer Engagement by Building Trust in Your Content

Boost Customer Engagement by Building Trust in Your Content


Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.
3 Insanely Good Reasons Why Marketers Should Publish on Medium

3 Insanely Good Reasons Why Marketers Should Publish on Medium


Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers.

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies.
Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control


To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.
When You Need a Digital Asset Management Tool

When You Need a Digital Asset Management Tool


Learn why marketers should consider adding a digital asset management tool as their content libraries grow.
Act-On Welcome Future Rockstar Image

Back to Basics: Writing Effective CTAs


A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…
How to Create Content Unicorns and Ignore the Donkeys

How to Create Content Unicorns and Ignore the Donkeys


Larry Kim believes one metric can tell you whether you have a content unicorn or a content donkey. Read the post to find…
Video Marketing: The Savvy Strategy for 2017

Video Marketing: The Savvy Strategy for 2017


Video marketing is a powerful tool that harnesses greater conversions, higher sales, and increased engagement. But what’s the future of this strategy? Find…
Back to Basics: How to Write an Effective Headline

Back to Basics: How to Write Effective Headlines


Get tips on how to write an effective headline, a compelling window into whatever you are writing.
Optimizing Your Content for Inbound Marketing Part II

Optimize Your Content for Inbound Marketing: Part 2


Optimize your content for SEO with these nuts-and-bolts how-to's everyone can do without much heavy lifting. Part 2 of a 2-part series.
Optimize Your Content for Inbound Marketing - Part I

Optimize Your Content for Inbound Marketing: Part 1


Optimize your content for SEO by learning and applying what both your prospects and the search engines want. Part 1 of a 2-part…
Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…

The Art of Creating Curated Content


Discover how curated content saves time and money while providing great value to your target audience.
5 Powerful Lessons Content Marketers Can Learn from Journalism

5 Powerful Lessons Content Marketers Can Learn from Journalism


Improve your content marketing by swiping powerful lessons from journalism.
What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.


Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Mapping Your Content to the Buyer’s Journey in 15 minutes

Mapping Your Content to the Buyer’s Journey in 15 minutes


Mapping your content to the buyer’s Journey is a critical step in ensuring your business success. Read this post for some quick tips.
Is Content Marketing Killing Your Customer Conference?

Is Content Marketing Killing Your Customer Conference?


Getting people to attend (and enjoy) your customer conference can be difficult. Could it be content marketing’s fault?