B2B Marketing Zone

More on Brand Marketing

How to Create an Organic LinkedIn B2B Marketing Strategy


Are you doing all  you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several…
Picture of Amy Rosenberg for the Rethink Podcast where she talks about B2B Public Relations Best Practices for your business

B2B Public Relations Best Practices to Drive Success


Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you…
What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing


The UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing.

How Act-On University Empowers Customers to Become Better Marketers


A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
Act-On Blog: 11 Powerful Quotes for Marketing Inspiration

11 Powerful Quotes for Marketing Inspiration


Your marketing inspiration well running dry? These 11 powerful quotes, from some of history’s most brilliant minds, will get your genius juices flowing!

Crafting an Exceptional Statement to Keep You on Mission


Mission statements - why you need one, and how to create them
How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition


A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…
How to Develop a Brand Voice You Can Live With

How to Develop a Brand Voice You Can Live With


Your company isn’t like any other. So don’t make it sound like any other. Read this to learn how to stand out with…
What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.


Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Why Plan a Social Media Takeover?

Why Plan a Social Media Takeover?


Should you plan a social media takeover? Learn the benefits and tips for greater success.