B2B Marketing Zone

More on B2B Marketing

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One Solution, Two Easy Steps: Generate Leads from Social Media with Act-On’s Twitter Prospector


Social media is a hot topic in marketing, maybe THE hot topic. Services like Facebook, Google+ and Twitter let marketers connect directly with…
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8 Tips for Getting Started with Lead Scoring


Lead scoring is an effective way to prioritize leads and helps determine if a lead is sales-qualified. It also gives marketing a basis…
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Webinar Recap: Coordinating Marketing and Sales Efforts for Increased Revenue and Decreased Costs


We were recently pleased to present a webinar titled The Art of the Hand-Off, featuring Phone Works founder Anneke Seley and Act-On Software…
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How to Implement Marketing Automation for Your Small Marketing Team – An Incremental Approach


Marketing automation—which replaces separate technologies with a single, integrated system—sounds like a busy marketer’s dream come true. However, if you’re like most busy…
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More Marketing Fundamentals with Thor Johnson


Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals,  discussing: Do’s and Don’ts of Marketing Voice…
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Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15


Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of…
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More Finding Happiness with Randy Garn


Guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., continue their discussion on: Randy’s…
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Six Prosperity Practices with Randy Garn – Mad Marketing TV Episode 14


Join guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., as they discuss the…
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More B2B Marketing with Paul Dunay


Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion…
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Changes in B2B Marketing with Paul Dunay – Mad Marketing TV Episode 13


Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they…
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The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…
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Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”


Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…
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Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…
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Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results


If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…
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6 Ways B2B Marketers Use Social Media to Get Gangbuster Results


Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical,…
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The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards


It’s lonely at the top. Whether you’re heading up a large organization or a small startup, as the leader, you have a lot…
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3 Surprising Ways to Succeed in Social Media


Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our…
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7 Ways to Increase Email Engagement


Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. It’s a proactive, outbound…
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3 Challenges To Make You Drop Your (Email) Shotgun


Someplace, my name is on a direct mail list. Given the junk mail I get, I’d bet that list has been sold over…
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The ROI of Influencer Marketing


What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a…