B2B Marketing Zone

More on B2B Marketing

The Impact of Social Media on White Paper Marketing


More and more people are using the Internet, Social Media, and mobile apps to stay on top of critically important information. Much of this…

Atri Chatterjee Shares B2B Marketing Insights at DemandCon


Recently, we were very pleased to announce the addition of Atri Chatterjee to the Act-On Software team. As chief marketing officer, Chatterjee is…

Buyer Personas: The Five Insights You Really Need (and definitely don’t have)


Many people will tell you that your buyer personas should be based on demographic data and other readily available characteristics, and there’s nothing wrong with…

Content Marketing: Seven Steps to Create Content Like a Publisher


Recently Jim Burns, founder and president of Avitage, sat down with me to talk about how to Create Content like a Publisher via…

One Solution, Two Easy Steps: Generate Leads from Social Media with Act-On’s Twitter Prospector


Social media is a hot topic in marketing, maybe THE hot topic. Services like Facebook, Google+ and Twitter let marketers connect directly with…

8 Tips for Getting Started with Lead Scoring


Lead scoring is an effective way to prioritize leads and helps determine if a lead is sales-qualified. It also gives marketing a basis…

Webinar Recap: Coordinating Marketing and Sales Efforts for Increased Revenue and Decreased Costs


We were recently pleased to present a webinar titled The Art of the Hand-Off, featuring Phone Works founder Anneke Seley and Act-On Software…

How to Implement Marketing Automation for Your Small Marketing Team – An Incremental Approach


Marketing automation—which replaces separate technologies with a single, integrated system—sounds like a busy marketer’s dream come true. However, if you’re like most busy…

More Marketing Fundamentals with Thor Johnson


Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals,  discussing: Do’s and Don’ts of Marketing Voice…

Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15


Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of…

The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale


It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look…

Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology


Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy,…

Get Found Faster: 10 Tips for Successful Local SEO


Local searches are big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a…

Keeping Customers Loyal: Marketing’s Role in Retention and Expansion


Most B2B marketing teams spend a lot of their time and money on customer acquisition. And that makes sense, because generating new leads…

Don’t Let Prospects Get Lost: Create a Customer Journey Map


When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…

The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…

Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”


Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…

Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…

Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results


If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…

6 Ways B2B Marketers Use Social Media to Get Gangbuster Results


Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical,…