B2B Marketing Zone

More on B2B Marketing

Increase Your Response Rates By Utilizing Multi-Touch Campaigns


The most successful campaigns I’ve created have been multi-touch, and have had significant sales involvement. Industry standards state that it takes about seven…

Trigger Emails Score 119% Higher Click Rates Than “Business as Usual” Messages


Numbers, and more numbers: The Direct Marketing Association‘s (DMA) Email Experience Council, in conjunction with Epsilon, released the Q1 2012 North America Email…

What to Look For In Marketing Automation, Part 5: Tracking and Reporting


“Proprioception” describes how the human body’s nervous system gathers information, working with the muscles and joints to send feedback to the brain. Proprioception…

How to Use Marketing Automation to Gain a Better Understanding of Sales Prospects


When you hear the term “marketing automation” you may think about marketing, email, lead nurturing, content creation or integration with CRM… but how…

Webinar Recap: Go from Chaos to Kick-Ass with Lead Nurturing and Marketing Automation


During a recent Target Marketing webinar, Act-On Software’s Atri Chatterjee and Dan McDade of PointClear discussed how to improve marketing and sales alignment…

What to Look For In Marketing Automation, Part 4: Landing Pages and Forms


If you're considering the move from an email marketing platform to a marketing automation system with greater capabilities, make sure to take stock…

Webinar Recap: How Do You Measure Social Media Engagement in B2B Marketing?


Recently, Ian Michiels of Gleanster presented Quantifying the Value of Social Media Engagement in B2B Marketing, a webinar in which he discussed social…

What to Look For In Marketing Automation, Part 2: Email Capabilities


Often people start considering marketing automation when they realize they’ve outgrown their single-purpose email marketing platform. If you find yourself adding point tools…

Marketing & Sales Alignment: 5 Ways to Ensure Success


A few weeks ago, my friend and colleague, Chris Hardeman, wrote a blog titled “Sales is from Mars, Marketing’s from Venus: Five Factors…

5 Reasons You Should be Using Landing Pages


Landing pages are a powerful tool that allow marketers to quickly and easily extend their website content in a targeted and strategic way.…
You Need to Understand These 6 Things About Your Prospects

You Need to Understand These 6 Things About What B2B Buyers Want


Companies are great at gathering intel on their prospects. But it’s time we added some information about what B2B buyers want and the…
Make your marketing more efficient with repeatable processes

Make Your Marketing More Efficient with Repeatable Processes


Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
The Importance of Personalization in the B2B Buying Journey

The Importance of Personalization in the B2B Buying Journey


Long gone are the days of batch and blast marketing. Personalization is the only way to connect with your customers at every stage…
The Benefits of Retargeting for B2B

The Benefits of Retargeting for B2B


Act-On Software has effectively used B2B tactics to capture their audience. Learn how Rachel Rosin and Jahvita Rastafari are using retargeting for B2B.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14


Wondering how to start a B2B podcast in 2017? Read this post for tips and lessons learned.
Tying Your B2B Marketing to Revenue Attribution

Tying Your B2B Marketing to Revenue Attribution


Revenue attribution is the holy grail for B2B marketers. In this Rethink Podcast, Christine Vermes from Full Circle Insights explains how to get…
Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017

Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017


Find out why brands are investing heavily in influencer marketing campaigns in 2017.

How to Get More Leads from Your B2B Blog


Why does your company have a blog? Is it to help the search engines find you? To have some content for the email…