B2B Marketing Zone

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3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization


Ensure that your customers & prospect communications stand out! Supercharge your marketing efforts with these 3 marketing automation personalization tips.
Act-On Blog: Top Data-Driven Marketing Trends We're Keeping an Eye On

Top Data-Driven Marketing Trends We’re Keeping An Eye On


Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy.
Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success


Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…
Marketing Automation Still a Work-in-Progress for most B2B Firms

Marketing Automation Still a Work-in-Progress for Most B2B Firms


Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew…
What’s the difference between B2B vs. B2C marketing?

What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey


In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…
How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition


A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies.
Act-On Software’s Marketing Roundtable: Adaptive Journeys™

Act-On Software’s Marketing Roundtable: Adaptive Journeys™


Take a deep dive into a trending B2B campaign with Act-On’s marketing rountable. This month we explore Adaptive Journeys.
Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video


Using a teleprompter for your next B2B video helps tighten your message, speed up the recording process, and soothe those nerves.
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization


Ensure that your customers & prospect communications stand out! Supercharge your marketing efforts with these 3 marketing automation personalization tips.
Act-On Blog: Top Data-Driven Marketing Trends We're Keeping an Eye On

Top Data-Driven Marketing Trends We’re Keeping An Eye On


Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy.
Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success


Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…
Marketing Automation Still a Work-in-Progress for most B2B Firms

Marketing Automation Still a Work-in-Progress for Most B2B Firms


Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew…
What’s the difference between B2B vs. B2C marketing?

What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey


In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…
How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition


A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies.
Act-On Software’s Marketing Roundtable: Adaptive Journeys™

Act-On Software’s Marketing Roundtable: Adaptive Journeys™


Take a deep dive into a trending B2B campaign with Act-On’s marketing rountable. This month we explore Adaptive Journeys.
Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video


Using a teleprompter for your next B2B video helps tighten your message, speed up the recording process, and soothe those nerves.