B2B Marketing Zone

More on B2B Marketing

The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale


It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look…

Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology


Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy,…

Get Found Faster: 10 Tips for Successful Local SEO


Local searches are big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a…

Keeping Customers Loyal: Marketing’s Role in Retention and Expansion


Most B2B marketing teams spend a lot of their time and money on customer acquisition. And that makes sense, because generating new leads…

Don’t Let Prospects Get Lost: Create a Customer Journey Map


When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…

The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…

Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”


Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…

Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…

Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results


If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…

6 Ways B2B Marketers Use Social Media to Get Gangbuster Results


Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical,…

The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale


It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look…

Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology


Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy,…

Get Found Faster: 10 Tips for Successful Local SEO


Local searches are big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a…

Keeping Customers Loyal: Marketing’s Role in Retention and Expansion


Most B2B marketing teams spend a lot of their time and money on customer acquisition. And that makes sense, because generating new leads…

Don’t Let Prospects Get Lost: Create a Customer Journey Map


When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…

The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…

Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”


Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…

Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…

Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results


If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…

6 Ways B2B Marketers Use Social Media to Get Gangbuster Results


Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical,…