B2B Marketing Zone

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Larry Kim talking about B2B marketing with chatbots

How Chatbots Will Transform B2B Marketing in 2018


A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep…
8 Powerful Tips for Going Viral on LinkedIn Pulse

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why


Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom…
3 Things About Machine Learning Every Marketer Needs to Know

3 Things About Machine Learning Every Marketer Needs to Know


Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data…
New Year's Resolutions: How to Be a Better Marketer in 2018

New Year’s Resolutions: How to Be a Better Marketer in 2018


What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and…
What You Need To Know About GDPR’s New Data Protection Officer Role

The 7 Podcast Episodes You’ll Reference in 2018


We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.
What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing


The UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing.

3 Reasons Why AI Won’t Steal Your Marketing Job


Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI…

6 Ways Marketers Fall Short When Targeting B2B buyers


With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how…

‘Tis the Season: 11 Best Practices for Holiday Campaigns


Digital holiday sales continue to grow in importance. Here are 11 best practice tips for your email marketing for holiday campaigns.

B2B Marketing Trends for 2018


Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with…
How to Raise Your Customers from the Dead with 5 Engagement Tactics

How to Raise Your Customers from the Dead with 5 Engagement Tactics


Whether your customers have ghosted, moved on, or tried on the competition, win them back with these 5 customer engagement tactics

How to Create a Killer Marketing Plan and Spare Yourself a Scare


Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan.
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization


Ensure that your customers & prospect communications stand out! Supercharge your marketing efforts with these 3 marketing automation personalization tips.
Act-On Blog: Top Data-Driven Marketing Trends We're Keeping an Eye On

Top Data-Driven Marketing Trends We’re Keeping An Eye On


Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy.
Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success


Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…
Marketing Automation Still a Work-in-Progress for most B2B Firms

Marketing Automation Still a Work-in-Progress for Most B2B Firms


Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew…
What’s the difference between B2B vs. B2C marketing?

What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey


In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…
How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition


A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies.