B2B Marketing Zone

More on B2B Marketing

Herding cats? The Hidden Costs of Multiple Marketing Tools

Herding cats? The Hidden Costs of Multiple Marketing Tools


The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s…
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How to Get More Leads from Your B2B Blog


Why does your company have a blog? Is it to help the search engines find you? To have some content for the email…
Digital Marketing

Digital Marketing: The 7 Essential Channels


When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them…
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Seriously Smart SiriusDecisions Takeaways


Editor’s Note: Our Girl in Nashville (aka Paige Musto, our corporate communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit.…
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Why Word of Mouth Should Be a B2B Marketer’s Top Priority


Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was…
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The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale


It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look…
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Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology


Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy,…
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Get Found Faster: 10 Tips for Successful Local SEO


Local searches are big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a…
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Keeping Customers Loyal: Marketing’s Role in Retention and Expansion


Most B2B marketing teams spend a lot of their time and money on customer acquisition. And that makes sense, because generating new leads…
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Don’t Let Prospects Get Lost: Create a Customer Journey Map


When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…
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The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…
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Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”


Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of…
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Color My World: How Color Affects Conversion Rates


When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers,…
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Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results


If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…
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6 Ways B2B Marketers Use Social Media to Get Gangbuster Results


Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey from Vision Critical,…
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The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards


It’s lonely at the top. Whether you’re heading up a large organization or a small startup, as the leader, you have a lot…
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3 Surprising Ways to Succeed in Social Media


Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our…
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7 Ways to Increase Email Engagement


Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. It’s a proactive, outbound…
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3 Challenges To Make You Drop Your (Email) Shotgun


Someplace, my name is on a direct mail list. Given the junk mail I get, I’d bet that list has been sold over…