B2B Marketing Zone

More on B2B Marketing

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video


Using a teleprompter for your next B2B video helps tighten your message, speed up the recording process, and soothe those nerves.
Back to Basics: A Primer on Marketing Metrics

Back to Basics: A Primer on Marketing Metrics


What marketers need to know about measuring success, including what metrics to track and what to do with the insights.
You Need to Understand These 6 Things About Your Prospects

You Need to Understand These 6 Things About What B2B Buyers Want


Companies are great at gathering intel on their prospects. But it’s time we added some information about what B2B buyers want and the…
Make your marketing more efficient with repeatable processes

Make Your Marketing More Efficient with Repeatable Processes


Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
The Importance of Personalization in the B2B Buying Journey

The Importance of Personalization in the B2B Buying Journey


Long gone are the days of batch and blast marketing. Personalization is the only way to connect with your customers at every stage…
The Benefits of Retargeting for B2B

The Benefits of Retargeting for B2B


Act-On Software has effectively used B2B tactics to capture their audience. Learn how Rachel Rosin and Jahvita Rastafari are using retargeting for B2B.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14


Wondering how to start a B2B podcast in 2017? Read this post for tips and lessons learned.
Tying Your B2B Marketing to Revenue Attribution

Tying Your B2B Marketing to Revenue Attribution


Revenue attribution is the holy grail for B2B marketers. In this Rethink Podcast, Christine Vermes from Full Circle Insights explains how to get…
Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017

Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017


Find out why brands are investing heavily in influencer marketing campaigns in 2017.

How to Get More Leads from Your B2B Blog


Why does your company have a blog? Is it to help the search engines find you? To have some content for the email…

Digital Marketing: The 7 Essential Channels


When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them…

Seriously Smart SiriusDecisions Takeaways


Editor’s Note: Our Girl in Nashville (aka Paige Musto, our corporate communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit.…

Why Word of Mouth Should Be a B2B Marketer’s Top Priority


Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was…

The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale


It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look…

Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology


Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy,…

Get Found Faster: 10 Tips for Successful Local SEO


Local searches are big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a…

Keeping Customers Loyal: Marketing’s Role in Retention and Expansion


Most B2B marketing teams spend a lot of their time and money on customer acquisition. And that makes sense, because generating new leads…

Don’t Let Prospects Get Lost: Create a Customer Journey Map


When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…