More on Analytics and Reporting

A/B Testing

Optimize Your Marketing Strategy With A/B Testing

This blog posts walks you through how to leverage A/B testing to enhance your digital marketing strategy and improve results.

 

Google Ads Tracking and Analyzing

The Beginner’s Guide to Tracking and Analyzing Google Ads Metrics

An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success.

 

5 Creative Ways to Use Data (Beyond Measuring KPIs)

Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are…

 

Implementing a Marketing Network Is Key to Marketing Automation Success

Expand Your Marketing Network to Grow Your Business

A marketing network can help your business centralize marketing efforts and strengthen communication. Here are a few other benefits of combining this model…

 

How to Boost Your Marketing Analytics Skills

It is career critical to have some marketing analytics skills now, and more so every year. Find out how to understand data better…