More on Analytics and Reporting
The Beginner’s Guide to Tracking and Analyzing Google Ads Metrics
An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success.
Test Your Emails Consistently for Continued Improvement
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception.
Effective Email Marketing Uses Data, Behavior, and Customer Personas
Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas,…
5 Creative Ways to Use Data (Beyond Measuring KPIs)
Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are…
Expand Your Marketing Network to Grow Your Business
A marketing network can help your business centralize marketing efforts and strengthen communication. Here are a few other benefits of combining this model…
How to Boost Your Marketing Analytics Skills
It is career critical to have some marketing analytics skills now, and more so every year. Find out how to understand data better…