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Evolving MarTech 2.0: The Adaptive Marketing Platform


Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial…
Larry Kim talking about B2B marketing with chatbots

How Chatbots Will Transform B2B Marketing in 2018


A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep…
3 Things About Machine Learning Every Marketer Needs to Know

3 Things About Machine Learning Every Marketer Needs to Know


Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data…
This is a picture of Kevin Getch talking about seo strategies for the Rethink Marketing Podcast

SEO Strategies and B2B Trends to Watch for in 2018


In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.

Embrace Artificial Intelligence in Marketing


Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing.
What You Need To Know About GDPR’s New Data Protection Officer Role

The 7 Podcast Episodes You’ll Reference in 2018


We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.
How To Build Your Career In A Data-Driven Marketing World

How To Build Your Career In A Data-Driven Marketing World


Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right…

3 Reasons Why AI Won’t Steal Your Marketing Job


Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI…