B2B Marketing Zone

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The Benefits of Retargeting for B2B

The Benefits of Retargeting for B2B


Act-On Software has effectively used B2B tactics to capture their audience. Learn how Rachel Rosin and Jahvita Rastafari are using retargeting for B2B.
63 Digital Advertising Terms Every Marketer Should Know

63 Digital Advertising Terms Every Marketer Should Know


Here are 63 (relatively) jargon-free explanations of the most common digital advertising terms. Enjoy!
launch display campaign

5 Steps to Set Up, Launch, and Manage an Online Display Campaign


Not long ago, I was talking with a client about all the different channels they can use to get their business in front…

SEO Basics + a Checklist for Content Marketers


What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write…