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Four B2B Marketing Trends That Will Define 2018

What are the top B2B Marketing trends you should be paying attention to in 2018? What are your peers and the best-in-class marketers…

 

How Act-On University Empowers Customers to Become Better Marketers

A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.

 

Act-On Blog: Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!

 

The Gray Area of Terms of Service, Influencer Marketing, and SEO

The Gray Area of Terms of Service, Influencer Marketing, and SEO

Do you know how to mitigate the dangers that influencer marketing and outreach presents to your long-term marketing? Learn more in this Act-On…

 

5 Key Elements of a Winning Employee Advocacy Program

5 Key Elements of a Winning Employee Advocacy Program

Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy.

 

This is What Customer-Centric Marketing Really Looks Like

This is What Customer-Centric Marketing Really Looks Like

Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.

 

Customer Lifecycle Optimization: Why It Matters And How To Improve It

Customer Lifecycle Optimization: How To Improve It

Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized…

 

Inside Act-On: Preparing for GDPR Compliance

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Couldn’t make it to our i <3 marketing roadshow in San Francisco? Join us as we recap our incredible customer user conference.

 

Your Customers Called. They Want You to Know These 6 Things

Your Customers Called. They Want You to Know These 6 Things

Your customers are in the driver’s seat, and how well you deliver a good customer experience will determine whether or not your company…