B2B Marketing Zone

More on Advocacy & Loyalty

How Act-On University Empowers Customers to Become Better Marketers


A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
Act-On Blog: Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story


Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!
The Gray Area of Terms of Service, Influencer Marketing, and SEO

The Gray Area of Terms of Service, Influencer Marketing, and SEO


Do you know how to mitigate the dangers that influencer marketing and outreach presents to your long-term marketing? Learn more in this Act-On…
5 Key Elements of a Winning Employee Advocacy Program

5 Key Elements of a Winning Employee Advocacy Program


Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy.
This is What Customer-Centric Marketing Really Looks Like

This is What Customer-Centric Marketing Really Looks Like


Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.
Customer Lifecycle Optimization: Why It Matters And How To Improve It

Customer Lifecycle Optimization: Why It Matters And How To Improve It


Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized…
Inside Act-On: Preparing for GDPR Compliance

Inside Act-On: i 💙 marketing, Customer User Conference Recap


Couldn’t make it to our i <3 marketing roadshow in San Francisco? Join us as we recap our incredible customer user conference.
Your Customers Called. They Want You to Know These 6 Things

Your Customers Called. They Want You to Know These 6 Things


Your customers are in the driver’s seat, and how well you deliver a good customer experience will determine whether or not your company…
6 Reasons Why You Don’t Want to Miss the Act-On i heart marketing Roadshow

6 Reasons Why You Don’t Want to Miss the Act-On i ♥ marketing Roadshow


Act-On is spreading our love across the country with our i ♥ marketing Roadshow – come see us at our first stop in…
Customer Lifecycle Metrics, Part 5: Retention and Expansion

Customer Lifecycle Metrics, Part 5: Retention and Expansion


Take a look at the customer lifecycle metrics you need to track in part five of this series: customer retention and expansion.
In this post and accompanying art, we review actionable tips for developing a plan to use influencers to help promote your company and brand, as well as review free and paid tools for finding them.

How to Find The Best Influencers for Your Company


5 steps to develop your influencer strategy, 5 free tools to find the best ones – and a free template to keep track…
Customer Retention

Tips to Improve Customer Loyalty: Necessity is the Mother of Retention


If you’re doing lead gen marketing, you can adapt your strategies for retention. Tips and tactics to keep customers and build loyalty.

Advocates and Influencers: Differences, Uses, and Red Flags


“Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. They are…

How to Get a Bigger Bang from Your Press Releases


Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word…

Why Word of Mouth Should Be a B2B Marketer’s Top Priority


Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was…

Advocacy Marketing Part 2: Building Your Plan in 5 Steps


Welcome to part deux of our 2-part series on advocacy marketing. In part 1 we answered two burning questions about the practice:  What…

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore


If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing), you should give it serious consideration. Here are…

How to Gain New Customers By Using Existing Ones


Editor’s Note: This blog  post comes to us from Mike Kamo, director of marketing for Stride, a sales CRM that helps small and…

4 Tips for Maximizing Advocacy


As more buyers today make the Internet their primary tool for researching particular solutions and brands, businesses are afforded unique opportunities to set…

Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part 2 of 2


In our last post, we discussed what advocate marketing is, why it works and why marketers love it. Now let’s dive into how…