B2B Marketing Zone

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How to Use Predictive Analytics For Better Marketing


Stop drowning in data. Predictive analytics is a power tool that can turn your data overwhelm into data mastery - and get you…

What’s the Best Time to Send an Email to Your List?


There is no best time to email to your list. Act-On's Adaptive Journeys lets you mail to each contact at the optimal time…

Four B2B Marketing Trends That Will Define 2018


What are the top B2B Marketing trends you should be paying attention to in 2018? What are your peers and the best-in-class marketers…

Evolving MarTech 2.0: The Adaptive Marketing Platform


Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial…
Larry Kim talking about B2B marketing with chatbots

How Chatbots Will Transform B2B Marketing in 2018


A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep…

Where Marketing Automation Fits in the DX Journey


Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.
3 Things About Machine Learning Every Marketer Needs to Know

3 Things About Machine Learning Every Marketer Needs to Know


Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data…
Marketing Automation: The Key to a Smarter Business

Marketing Automation: The Key to a Smarter Business


Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement.
How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping


B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.

B2B Marketing Trends for 2018


Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with…

Real-Time Personalized Messaging Is the Future of Marketing


Real-time personalized messaging leverages three power laws of marketing: Send the right message, to the right person, at the right time
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization


Ensure that your customers & prospect communications stand out! Supercharge your marketing efforts with these 3 marketing automation personalization tips.
Act-On Blog: Why the Best Marketing Is Adaptive

Why the Best Marketing Is Adaptive Marketing


Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.