More on Adaptive Marketing

Evolving MarTech 2.0: The Adaptive Marketing Platform

Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial…

 

Inside Act-On: A Conversation with Nina Church-Adams

Nina Church-Adams recently became Act-On’s SVP of Marketing. Over her career, she’s held marketing management and executive roles at the Nike Foundation, American…

 

Where Marketing Automation Fits in the DX Journey

Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.

 

3 Things About Machine Learning Every Marketer Needs to Know

3 Things About Machine Learning Every Marketer Needs to Know

Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data…

 

Embrace Artificial Intelligence in Marketing

Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing.

 

Marketing Automation: The Key to a Smarter Business

Marketing Automation: The Key to a Smarter Business

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement.

 

How To Build Your Career In A Data-Driven Marketing World

How To Build Your Career In A Data-Driven Marketing World

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right…

 

How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.