B2B Marketing Zone

More by Tony Coray

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change


Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence…
5 Customer Success Secrets to Increase Renewal Rates

5 Customer Success Secrets to Increase Renewal Rates


SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive…

How Act-On University Empowers Customers to Become Better Marketers


A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
Act-On Blog: Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story


Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!
See How Finding the Right Marketing Automation Platform Saves You Time and Money

How the Right Marketing Automation Platform Saves You Time and Money


Choosing the right marketing automation system can be challenging. See what happened to Bluenose when they switched from Marketo to Act-On Software.
How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should

How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should


Heard that B2B and B2C marketing are converging? Only at the top of the funnel. Learn how we put the “B” back in…
case study

Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials


We know customers today are in greater control of the relationship they have with our brands. They aren’t just passively receiving our marketing;…