B2B Marketing Zone

More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101


Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with…
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Are You Ready For the Future of Email?


Heather R Morgan is an economist, writer and entrepreneur. She is the principal of SalesFolk, an agency that helps companies win friends and…
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Labor Day – the End of Summer


Editor’s Note: This post is a summer rerun.  We are taking the day off, and think you should too. Put down that smart…
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Got CRM? Why You Need Marketing Automation Too


A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and…
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Sales and Marketing Alignment: the Essentials


It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Often the two teams are much…
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Ann Handley and Atri Chatterjee Talk: Content Marketing for Small Teams, Part 2


An Act-On Conversation Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine,…
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The Story Behind “The Star-Spangled Banner”


The War of 1812 was a 32-month military conflict between the United States, and Great Britain and its Indian allies in North America.…
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CASL Compliance: Q & A About Canada’s Anti-Spam Law


Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into…
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Ann Handley and Atri Chatterjee Talk: Content Marketing for Small Teams, Part 1


An Act-On Conversation Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine,…
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Persona: More Than A Movie


“Persona” is a term that’s gotten very popular in marketing in the last few years. In ancient Latin, the word meant “mask.” It…
Marketing that Matters is Mobile First

Mobile Friendly? Or Mobile First?


Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our…
Personalized email

Email Personalization Basics (+American Express Travelink’s Email Success Story)


Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML-based…
Data Privacy

Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know


On August 14, 2015, Lisa Weintraub Schifferle, an attorney with the Federal Trade Commission’s Division of Consumer and Business Education posted an open invitation…
recommendation tech review

Buying Marketing Technology: Whose Recommendations Do You Trust?


My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed…