B2B Marketing Zone

More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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Buck the Trend: Three Keys to Better Email Response


Email marketers know that even small incremental increases in response rates can provide exponentially better results. However, in a recent survey that Ascend2…
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Seriously, Chill on the Cold Calling


A long time ago, in a world that’s now far, far away, I sold newspaper advertising for a living. I did a lot…
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The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale


It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look…
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Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers


Since the economic downturn in the last decade, it’s been harder to find a good job – that is, one that’s not only…
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Email: Retention Strategies in an Acquisition World


As Head of Digital Compliance for Act-On David Fowler is responsible for issues including email deliverability, privacy compliance, and industry stewardship in regard…
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Why CEOs Say Yes to Marketing Automation


Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion in 2014, and are…
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The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…
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Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution


An Act-On Conversation Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years…
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Hellooo, 2015!


Last year for New Year’s Day we gave you Lord Alfred Tennyson’s “Ring Out, Wild Bells”; here are two stanzas to refresh your…
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3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing


Editor’s note: Deciding what blog post to run on New Year’s Day was a dilemma. Thanks to Andy Baker of Snapshot, we’re reminded…
Marketing that Matters is Mobile First

Mobile Friendly? Or Mobile First?


Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our…
Personalized email

Email Personalization Basics (+American Express Travelink’s Email Success Story)


Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML-based…
Data Privacy

Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know


On August 14, 2015, Lisa Weintraub Schifferle, an attorney with the Federal Trade Commission’s Division of Consumer and Business Education posted an open invitation…
recommendation tech review

Buying Marketing Technology: Whose Recommendations Do You Trust?


My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed…