B2B Marketing Zone

More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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Where Content Marketing Meets Customer Experience, Part 2: Relevancy


Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay, Financial Services Marketing…
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Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries


Act-On sponsored the webinar: Where Content Marketing Meets Customer Experience, hosted by Social Media Today and moderated by Paul Dunay, Financial Services Marketing…
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Buck the Trend: Three Keys to Better Email Response


Email marketers know that even small incremental increases in response rates can provide exponentially better results. However, in a recent survey that Ascend2…
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Seriously, Chill on the Cold Calling


A long time ago, in a world that’s now far, far away, I sold newspaper advertising for a living. I did a lot…
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The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale


It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look…
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Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers


Since the economic downturn in the last decade, it’s been harder to find a good job – that is, one that’s not only…
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Email: Retention Strategies in an Acquisition World


As Head of Digital Compliance for Act-On David Fowler is responsible for issues including email deliverability, privacy compliance, and industry stewardship in regard…
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Why CEOs Say Yes to Marketing Automation


Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion mark in 2014, and…
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The Word Of The Year Is a #Hashtag


The American Dialect Society, founded in 1889, is dedicated to the study of the English language as practiced in North America, and of…
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Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution


An Act-On Conversation Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years…
Andy MacMillan

Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan


Editor’s note: Here we grow again! Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former…
Open Marketing Ecosystem

What’s an Open Marketing Ecosystem? And Why Should You Care?


Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series that collects them.)…
Marketing that Matters is Mobile First

Mobile Friendly? Or Mobile First?


Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our…
Personalized email

Email Personalization Basics (+American Express Travelink’s Email Success Story)


Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML-based…