B2B Marketing Zone

More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

Marketing that Matters is Mobile First

Mobile Friendly? Or Mobile First?


Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our…
Personalized email

Email Personalization Basics (+American Express Travelink’s Email Success Story)


Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML-based…
Data Privacy

Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know


On August 14, 2015, Lisa Weintraub Schifferle, an attorney with the Federal Trade Commission’s Division of Consumer and Business Education posted an open invitation…
recommendation tech review

Buying Marketing Technology: Whose Recommendations Do You Trust?


My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed…
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Simply Put: Simplicity Is a Strategy


“…A condition of complete simplicity (Costing not less than everything) …” That’s a line from a T.S. Eliot poem, Little Gidding. It alludes…
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Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile


Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay, Financial Services Marketing…
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Map Your Digital Marketing Playbook to Your Company’s Stage of Growth


During a recent Demand Metric Virtual Summit, Chief Analyst Jerry Rackley interviewed our own Kevin Bobowski, VP of Demand Generation at Act-On Software,…
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Where Content Marketing Meets Customer Experience, Part 2: Relevancy


Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay, Financial Services Marketing…
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Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries


Act-On sponsored the webinar: Where Content Marketing Meets Customer Experience, hosted by Social Media Today and moderated by Paul Dunay, Financial Services Marketing…
Marketing that Matters is Mobile First

Mobile Friendly? Or Mobile First?


Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our…
Personalized email

Email Personalization Basics (+American Express Travelink’s Email Success Story)


Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML-based…
Data Privacy

Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know


On August 14, 2015, Lisa Weintraub Schifferle, an attorney with the Federal Trade Commission’s Division of Consumer and Business Education posted an open invitation…
recommendation tech review

Buying Marketing Technology: Whose Recommendations Do You Trust?


My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed…