B2B Marketing Zone

More by Sam Boush

Sam Boush is the founder and President of Lead Lizard (www.leadlizard.com), an Act-On partner and marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand generation strategies. He has an MBA from the Lundquist College of Business at the University of Oregon.

7 Tips for Using Buyer Personas in Lead Nurturing

7 Tips for Using Buyer Personas in Lead Nurturing


Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about.

Get it in Writing: The Benefits of a Sales and Marketing SLA


Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. However,…