B2B Marketing Zone

More by Rekha Mohan

Rekha is a junior English/film double major at Kenyon College, who will spend the next school year studying in England (and hopefully hanging out with Kate Middleton and her baby. A girl can dream.) This summer, she's a marketing intern with Act-On Software, applying her writing and editing skills to a wide range of projects.

Buyer Persona Basics


“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to…

Getting Started with Video Marketing: Q & A


This post is a continuation of last week’s “Is 2014 the Year of Video Marketing?” This week, I’ll be recapping Richard Boehmcke of…

Is 2014 the Year of Video Marketing?


A few weeks ago, Act-On sponsored the webinar “Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?” This post,…

5 Social Media Mistakes You Don’t Want To Make


We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought…

Terry Forsey Consulting Builds Business with Marketing Automation


Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows…

Got Marketing ROI?


If there’s friction between your marketing and sales teams, it might be due to the way each team is measured. Sales is numbers-driven;…

B2B: Your Demand Generation Problems, and What To Do About Them


Demand generation is a perpetual process, not a series of campaigns, says Carlos Hidalgo, CEO of Annuitas and presenter of the webinar “Taking…

Nurture Marketing Basics: Align Your Offer with the Right Content


We generally think of the offer as something tangible or specific, like a product or service, or something educational like a white paper.…

How to Define Your Nurture Marketing Audience


Before you can launch a successful nurture marketing campaign, you must define your audience. The objective is to know your target audience well…

Understanding Nurture Marketing


Forrester Research defines lead nurturing very simply: Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads. The…

Content Marketing on a Shoestring Budget: Distribution


Here’s part two of of our recap of the webinar “Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last…

Guidelines for White Papers and Case Studies


Carolyn Goodman, president and creative director of Goodman Marketing Partners, Inc, defines content marketing as “creation and distribution of original content that has…

Guy Kawasaki Enchants!


At the recent  Inside Sales Virtual Summit, Guy Kawasaki, an author and software evangelist currently working with Motorola, delivered a keynote address about…

5 Key Steps to Selling Through Social Media


No matter what product you sell, social media can be used to your advantage. With the help of a few of my favorite…

The 10 New Rules for SEO


Search engine optimization remains one of the most effective things you can do to maximize your inbound marketing, but the rules are always…