B2B Marketing Zone

More by Raghu Raghavan

CEO, Act-On Software, Inc.

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Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures


I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Technology Crossover Ventures (TCV) led the round,…
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So, The Underdog is on Top Now?


Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone…
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Congratulations, Oracle & Responsys!


With the acquisition of Responsys, Oracle now has legitimate solutions for every stage of the complete customer lifecycle (B2B and B2C marketing, sales,…
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Act-On Software’s Q2 Growth Driven by Product Innovation and Customer Demand


Today we announced our Q2 2013 results. As in all previous quarters since Act-On’s founding, the most recent quarter was the biggest quarter…
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Salesforce Buys ExactTarget. Who Benefits?


Today’s announcement of Salesforce buying ExactTarget for a significant premium truly validates the importance of email marketing in the modern enterprise. The email…
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Marketo IPO Underscores Growing Value of Marketing In The Enterprise


We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story…
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Act-On Continues Explosive Growth, Triples Revenue for 2nd Year in a Row


Late last week we announced record-breaking results for Q4 2012, and indeed for all of 2012. In a nutshell, we have tripled revenue…
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Oracle Buys Eloqua. The Game is Afoot.


As today’s acquisition of Eloqua by Oracle fills the Twitter stream and floods the presses, I thought it was relevant to revisit the…
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SMB? No, SMT!


We are very pleased to announce that we are adding our own three-letter acronym to the business lexicon: SMT, standing for Small Marketing…
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Peering into the Future


Last week, I had the good fortune to hear Geoffrey Moore (famed author of Crossing the Chasm, The Gorilla Game, Inside the Tornado, Living on…
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We Are Nice, We Don’t Bite!


I am not sure why our competitors are so afraid of us. We are one of the last entrants into this space. We…
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Tales from the Front Lines


True story. One of our new sales reps was sending out a contract for a deal that he was closing. He fat-fingered the…
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The User Is Always Right!


I happened to read a brand new research report yesterday from one of the many talking heads in the marketing automation space. (I…
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The Quickbooks of Marketing


What is the key to Intuit’s phenomenal success in the SMB marketplace?  IMO, this is their formula: Make enterprise software that is easy to…