B2B Marketing Zone

More by Raghu Raghavan

CEO, Act-On Software, Inc.

Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures


I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Technology Crossover Ventures (TCV) led the round,…

So, The Underdog is on Top Now?


Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone…

Congratulations, Oracle & Responsys!


With the acquisition of Responsys, Oracle now has legitimate solutions for every stage of the complete customer lifecycle (B2B and B2C marketing, sales,…

Act-On Software’s Q2 Growth Driven by Product Innovation and Customer Demand


Today we announced our Q2 2013 results. As in all previous quarters since Act-On’s founding, the most recent quarter was the biggest quarter…

Salesforce Buys ExactTarget. Who Benefits?


Today’s announcement of Salesforce buying ExactTarget for a significant premium truly validates the importance of email marketing in the modern enterprise. The email…

Marketo IPO Underscores Growing Value of Marketing In The Enterprise


We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story…

Act-On Continues Explosive Growth, Triples Revenue for 2nd Year in a Row


Late last week we announced record-breaking results for Q4 2012, and indeed for all of 2012. In a nutshell, we have tripled revenue…

Oracle Buys Eloqua. The Game is Afoot.


As today’s acquisition of Eloqua by Oracle fills the Twitter stream and floods the presses, I thought it was relevant to revisit the…

SMB? No, SMT!


We are very pleased to announce that we are adding our own three-letter acronym to the business lexicon: SMT, standing for Small Marketing…

Peering into the Future


Last week, I had the good fortune to hear Geoffrey Moore (famed author of Crossing the Chasm, The Gorilla Game, Inside the Tornado, Living on…

We Are Nice, We Don’t Bite!


I am not sure why our competitors are so afraid of us. We are one of the last entrants into this space. We…

Tales from the Front Lines


True story. One of our new sales reps was sending out a contract for a deal that he was closing. He fat-fingered the…

The User Is Always Right!


I happened to read a brand new research report yesterday from one of the many talking heads in the marketing automation space. (I…

The Quickbooks of Marketing


What is the key to Intuit’s phenomenal success in the SMB marketplace?  IMO, this is their formula: Make enterprise software that is easy to…