B2B Marketing Zone

More by Rachel Rosin

Rachel Rosin is responsible for the development and execution of webinars and email campaigns designed to attract, capture and nurture prospects and leads. She is also a key player in content development for lead and pipeline cultivation, with a focus on increasing conversion rates.

Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with the New Act-On University


We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…

After the Webinar: 7 Steps to Ongoing Audience Engagement


What happens after the live webinar is even more important than what happened before it. It’s a great opportunity to generate additional leads,…
webinar production

Producing and Hosting a Successful Webinar in 10 Simple Steps


According to a study from Content Marketing Institute and MarketingProfs, two-thirds of B2B marketers cite webinars and online events as the most effective method…
Webinars

10 Tips for Creating a Webinar that Gets Results


Great webinars share three common traits: They cover topics that are interesting to a specific target audience. They come in formats that showcase…
Promote Your WEbinar

Make a Blockbuster: 8 Tips to Promote Your Webinar


What if you gave a party and no one came? Likewise, why go to all of the triple-digit trouble of planning, creating and…
webinars

Be Prepared! 8 Tips for Planning a Successful Webinar


Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. Creating, promoting,…
webinar

8 Steps to a Creating, Producing, and Promoting a Successful Webinar


Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. They can support…

Productivity-Boosting Benefits of Virtual Meetings


How much time do you spend in in-person meetings? According to Atlassian (the makers of project planning software JIRA), most employees attend 62…

From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape


Marketing is an attractive career, whether you decided on it in college or you’re been drawn to it from another vocation. The reality…

3 Surprising Ways to Succeed in Social Media


Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our…