B2B Marketing Zone

More by Philip Bosley

customer focused content

How to Fail at Content Marketing? Make it Advertising


I’m a lucky guy. In my career I’ve held a variety of positions: operations manager, marketing director, director of business development, customer success…

Good Forms, Great Leads: How to Use Web Forms Strategically


In order to build a relationship with your audience, you need content – lots of it – and you need to make it…

Inbound Marketing Vs Outbound: When Did the World Become Black and White?


I’m often asked, “Should I use an inbound or an outbound strategy?” Inside my own head I always have the same response: “Seriously?!…