B2B Marketing Zone

More by Paul Fuller

As President of NuGrowth Digital, Paul Fuller is responsible for ensuring campaigns, systems, and people are aligned to deliver high quality leads, relationships and net new revenue to NuGrowth clients. A founder and partner in NuGrowth Solutions, Paul has led both sales and marketing teams for clients ranging from innovative start-ups to enterprises with billions in revenue.

What is a Marketing-Qualified Lead? What MQL Really Means

Use these terms: Marketing qualified lead (MQL), sales accepted lead (SAL), and sales qualified opportunity (SQO) to help marketing and sales work together.

6 Strategies to Help You Unify Sales and Marketing Teams

There are many theories out there as to why marketing and sales don’t always get along. If we’re being honest, we know there…

Marketing Automation: Building Trust Between Sales and Marketing

Try this test. What’s the connection between each of these word pairs? Cobras and mongooses Cats and dogs Lions and hyenas What did…

6 Lead Scoring Lessons for Better Lead Conversion

Lead scoring has changed the game for sales and marketing professionals over the past several years, and we’re starting to see much more…