More by Patrick Cappy

spring cleaning

Spring Sending: Time for a Fresh Start

‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…


email purgatory

Graymail: Navigating Email Purgatory

When your customer opts into your email but then ignores it, ISPs notice and consider your email less wanted. What to do about…



Google’s New Gmail Security Feature

Privacy is the term of the century. It seems like every time we get past one hurdle, a new one pops up, such…


Glossary PART2

The Act-On Email Deliverability Glossary, Part 2

This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of…


Glossary Part 1

The Act-On Email Deliverability Glossary, Part 1

“Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes. The business processes and reputation of an…