B2B Marketing Zone

More by Patrick Cappy

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3 Ways to Optimize Your Email Subject Lines


Your email subject lines can win friends - or lose readers, sometimes forever. 3 tips for making your subject lines more compelling, more…
spring cleaning

Spring Sending: Time for a Fresh Start


‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…
email purgatory

Graymail: Navigating Email Purgatory


When your customer opts into your email but then ignores it, ISPs notice and consider your email less wanted. What to do about…
security

Google’s New Gmail Security Feature


Privacy is the term of the century. It seems like every time we get past one hurdle, a new one pops up, such…
Glossary PART2

The Act-On Email Deliverability Glossary, Part 2


This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of…
Glossary Part 1

The Act-On Email Deliverability Glossary, Part 1


“Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes. The business processes and reputation of an…
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Get Me On the List! Whitelisting & Deliverability


In the email deliverability world, one of the main issues you must deal with is: How to make sure that ISPs and domains…
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Email Deliverability Mystery: Where Does Missing Mail Go?


We’ve all been here: You’ve spent lots of time crafting, tweaking, and creating the perfect email message to your subscribers, in hopes that…
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Email Metrics that Matter: Key Data for the Holiday Season


As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how…
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The Value of Opt-In Campaigns


We’ve all been there: Sitting down to your desk, turning on your computer – only to find your inbox flooded with offers that…