B2B Marketing Zone

More by Pam Neely

Pam Neely has been marketing online for 18 years. She has a background in publishing and journalism, including a New York Press Award and a Hermes Creative Award for blog writing. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University and is the author of a bestselling Amazon Kindle book "50 Ways to Build Your Email Marketing List." Follow her on Twitter @pamellaneely.

5 Simple Ways to Use Storytelling in Your Marketing

5 Simple Ways to Use Storytelling in Your Marketing


Check out this list of five simple ways to enhance your campaigns with the power of storytelling in your marketing.
How to Get More Leads From Social Media

How to Get More Leads From Social Media


Marketers are getting better and better social media lead generation. Here’s how they’re doing it – and how you can, too. With examples…
5 Smart Ways to Automate Your Marketing

5 Smart Ways to Automate Your Marketing


Want to automate your marketing, but worried it'll end up a mess? Clarify your strategy by understanding the five phases of the marketing…
10 Tension Deflection Tactics for Stressed-Out Marketers

10 Tension Deflection Tactics for Stressed-Out Marketers


So stressed you can barely breathe? You’re not alone – and here’s how to get your sanity back. Fast.
How to Get More Results Out of Less Content

How to Get More Results Out of Less Content


Find out some simple changes you can make to your content marketing strategy in order to get the most out of your content.
10 Content Creation Mistakes That Make Me Crazy

10 Content Creation Mistakes That Make Me Crazy


Avoid these 10 content marketing mistakes at all cost!
Data Visualization 101: How to Make Better Pie Charts and Bar Graphs

Data Visualization 101: How to Make Better Pie Charts and Bar Graphs


Want to make your data more persuasive and more widely understood? Follow these simple best practices for pie charts and bar graphs.
5 Psychology Principles Every Marketer Should Know

5 Psychology Principles Every Marketer Should Know


Effective marketing comes down to our ability to persuade an audience. Here are five psychology principles for marketers to help you do exactly…
The Crash Course in Mobile Content Every Marketer Needs Now

The Crash Course in Mobile Content Every Marketer Needs Now


If content is queen of modern marketing, then mobile content is king. Check out why you should consider making all of your content…
Crash Course in Content Gaps - And How to Fill Them

Crash Course in Content Gaps – And How to Fill Them


Finding and filling your content gaps can be the key to content marketing success. Here’s a crash course on filling those content gaps.
Want to Do Marketing Automation? Do These 6 Things First

Want to Do Marketing Automation? Do These 6 Things First


Marketing automation can be a great addition to your marketing efforts, but be aware: it takes a lot of work to be done…
10 Tips on How to Write Better Pay Per Click Ad Copy

10 Tips on How to Write Better Pay Per Click Ad Copy


Split-testing your PPC ad copy can improve results and drive down costs per click. Read this post for 10 tips on How To…
13 Customer Loyalty Best Practices for B2B Companies

13 Customer Loyalty Best Practices for B2B Companies


Want to increase your business revenue? Improve customer loyalty. Read our post on 13 best practice tips to keep your customers.
7 Promotion Tactics to Get Your Content Seen

7 Promotion Tactics to Get Your Content Seen


Most of your marketing work won’t be seen without a dash of content promotion, this post offers 7 tips for getting your content…
35 Marketing Automation Stats to Make You Look Smart

35 Marketing Automation Stats to Make You Look Smart


35 recent marketing automation stats that help shine a light on what your peers think about marketing automation.