B2B Marketing Zone

More by Pam Neely

Pam Neely has been marketing online for 18 years. She has a background in publishing and journalism, including a New York Press Award and a Hermes Creative Award for blog writing. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University and is the author of a bestselling Amazon Kindle book "50 Ways to Build Your Email Marketing List." Follow her on Twitter @pamellaneely.

How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition


A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…
How to Set Up a Killer Google Analytics Dashboard

How to Set Up a Killer Google Analytics Dashboard


Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.
This is What Customer-Centric Marketing Really Looks Like

This is What Customer-Centric Marketing Really Looks Like


Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.
Customer Lifecycle Optimization: Why It Matters And How To Improve It

Customer Lifecycle Optimization: Why It Matters And How To Improve It


Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized…
Want More Profits? Focus on Your Best and Worst Customers

Want More Profits? Focus on Your Best and Worst Customers


Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers.
How to Develop a Brand Voice You Can Live With

How to Develop a Brand Voice You Can Live With


Your company isn’t like any other. So don’t make it sound like any other. Read this to learn how to stand out with…
Your Customers Called. They Want You to Know These 6 Things

Your Customers Called. They Want You to Know These 6 Things


Your customers are in the driver’s seat, and how well you deliver a good customer experience will determine whether or not your company…
You Need to Understand These 6 Things About Your Prospects

You Need to Understand These 6 Things About What B2B Buyers Want


Companies are great at gathering intel on their prospects. But it’s time we added some information about what B2B buyers want and the…
The 10 Commandments of Successful B2B Customer Retention

The 10 Commandments of Successful B2B Customer Retention


The smartest marketers are focusing on customer retention now. See which of their tricks work best – and how to apply them to…
How to Get More Search Engine Traffic to Your Landing Pages

How to Get More Search Engine Traffic to Your Landing Pages


Optimizing your landing pages can make a difference between them being seen or not. Check out these tips for getting more search engine…
Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox


There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…
Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…
5 Simple Ways to Write Better Emails

5 Simple Ways to Write Better Emails


Want to get more results from the hours you spend in your inbox? Read this post to see how to write better emails…

How to Add a Personal Touch to Your Marketing Automation


You can personalize your marketing automation without sounding like a robot. It just takes some careful thinking and knowing exactly when to use…
12 Ways to Boost Your Website’s Lead Generation Performance

12 Ways to Boost Your Website’s Lead Generation Performance


Check out these 12 proven website lead generation strategies to get more and better leads. With examples!