More by Nina Church-Adams

Nina Church-Adams is the Senior Vice President of Marketing at Act-On Software, Inc.

Marketing Automation for Financial Services Industry

Financial Services Industry on the Path to Marketing Automation Maturity

More financial services marketers than ever before are using marketing automation to improve their campaigns and ROI, but are they doing enough to…

 

Marketing Automation Usage in the Technology Industry

While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge.

 

State of Marketing Automation

The State of Marketing Automation and How to Achieve Ultimate Success

Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success.

 

Marketing Automation

How and Why to Move from an ESP to Marketing Automation

When you outgrow your email service provider and are ready to elevate your marketing, marketing automation is the next step toward marketing maturity.

 

Move Your Marketing Strategy Forward by Going Back to the Basics

Go back to the basics to improve your marketing strategy by defining who your target customer is and reflecting on what's working (and…

 

7 Tips for Building Successful Marketing Alliances

Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7…