B2B Marketing Zone

More by Nicki Howell

Nicki Howell is a B2B copywriter and content marketer who specializes in the technology industry. She helps her clients improve their response rates, communicate complex messages and generate higher-quality leads. You can connect with Nicki on LinkedIn, follow her on Twitter or learn more here.

Video Marketing: The Savvy Strategy for 2017

Video Marketing: The Savvy Strategy for 2017


Video marketing is a powerful tool that harnesses greater conversions, higher sales, and increased engagement. But what’s the future of this strategy? Find…
8 Powerful Tips for Going Viral on LinkedIn Pulse

8 Powerful Tips for Going Viral on LinkedIn Pulse


Do you want to create viral content on LinkedIn Pulse? Use these powerful tips to boost your odds.
5 Assumptions That Sabotage Your Marketing

5 Assumptions That Sabotage Your Marketing


Avoid these common assumptions to make sure your marketing efforts go according to plan.
Digital Breadcrumbs

5 “Digital Breadcrumbs” Customers Leave for You to Follow


Uncover the digital breadcrumbs that help to provide a more powerful customer experience.
5 Ways to Use Earned Media to Increase SEO

5 Ways to Use Earned Media to Increase SEO


Earned media has always been powerful, but today that power is amplified through influencers and strategic SEO.

The Art of Creating Curated Content


Discover how curated content saves time and money while providing great value to your target audience.
5 Powerful Lessons Content Marketers Can Learn from Journalism

5 Powerful Lessons Content Marketers Can Learn from Journalism


Improve your content marketing by swiping powerful lessons from journalism.
Why Plan a Social Media Takeover?

Why Plan a Social Media Takeover?


Should you plan a social media takeover? Learn the benefits and tips for greater success.
5 Epic Lessons from Marketing Legends

5 Epic Lessons from Marketing Legends


Some of the best marketing strategies come from marketing legends of the past. Discover powerful lessons from promotion luminaries that fuel results.
The Silent Marketing Roadblock – Choice

The Silent Marketing Roadblock – Choice


Providing too many choices may be decreasing your sales. Find out why avoiding decision-making fatigue is critical to successful B2B marketing.
4 Ways That Automation Is Transforming Marketing

4 Ways That Automation Is Transforming Marketing


Automation is transforming marketing, reaching customers with greater scale and accuracy. But what are the major impacts, and how is marketing automation changing…
7 Ways That Brands Can Leverage Instagram Stories

7 Ways That Brands Can Leverage Instagram Stories


Check out how to leverage Instagram stories in a variety of different ways to increase brand awareness and drive demand.
What Steve Jobs Can Teach Us about Marketing in 2017

What Steve Jobs Can Teach Us about Marketing in 2017


Apple founder Steve Jobs left behind a legacy and part of that was a series of lessons about marketing in the new age.
5 Ways to Maximize Your Mobile Marketing Strategy

5 Ways to Maximize Your Mobile Marketing Strategy


Design mobile marketing strategies that are more powerful and generate maximum results.

5 Content Marketing Predictions for 2017


What marketing trends will play the largest role in content marketing for 2017? Find out.