B2B Marketing Zone

More by Nicki Howell

Nicki Howell is a B2B copywriter and content marketer who specializes in the technology industry. She helps her clients improve their response rates, communicate complex messages and generate higher-quality leads. You can connect with Nicki on LinkedIn, follow her on Twitter or learn more here.

Boost Customer Engagement by Building Trust in Your Content

Boost Customer Engagement by Building Trust in Your Content


Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.
6 Tips to More Powerful Social Selling

6 Tips to More Powerful Social Selling


Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy.
5 Powerful Newsletters That Teach More Than a College Degree

5 Powerful Newsletters That Teach More Than a College Degree


It’s amazing how much great information you can pack into a well-thought-out newsletter. Check out these examples of how to do it right.
3 Insanely Good Reasons Why Marketers Should Publish on Medium

3 Insanely Good Reasons Why Marketers Should Publish on Medium


Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers.

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies.
Why Live Video Might Be the Future of Content Marketing

Why Live Video Might Be the Future of Content Marketing


Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Find out why your brand…
5 Powerful Tips to Optimize for Google’s Featured Snippets

5 Powerful Tips to Optimize for Google’s Featured Snippets


Boost the odds of getting ranked with Google Snippets with these powerful tips.
Video Marketing: The Savvy Strategy for 2017

Video Marketing: The Savvy Strategy for 2017


Video marketing is a powerful tool that harnesses greater conversions, higher sales, and increased engagement. But what’s the future of this strategy? Find…
8 Powerful Tips for Going Viral on LinkedIn Pulse

8 Powerful Tips for Going Viral on LinkedIn Pulse


Do you want to create viral content on LinkedIn Pulse? Use these powerful tips to boost your odds.
5 Assumptions That Sabotage Your Marketing

5 Assumptions That Sabotage Your Marketing


Avoid these common assumptions to make sure your marketing efforts go according to plan.
Digital Breadcrumbs

5 “Digital Breadcrumbs” Customers Leave for You to Follow


Uncover the digital breadcrumbs that help to provide a more powerful customer experience.
5 Ways to Use Earned Media to Increase SEO

5 Ways to Use Earned Media to Increase SEO


Earned media has always been powerful, but today that power is amplified through influencers and strategic SEO.

The Art of Creating Curated Content


Discover how curated content saves time and money while providing great value to your target audience.
5 Powerful Lessons Content Marketers Can Learn from Journalism

5 Powerful Lessons Content Marketers Can Learn from Journalism


Improve your content marketing by swiping powerful lessons from journalism.
Why Plan a Social Media Takeover?

Why Plan a Social Media Takeover?


Should you plan a social media takeover? Learn the benefits and tips for greater success.