B2B Marketing Zone

More by Nicki Howell

Nicki Howell is a B2B copywriter and content marketer who specializes in the technology industry. She helps her clients improve their response rates, communicate complex messages and generate higher-quality leads. You can connect with Nicki on LinkedIn, follow her on Twitter or learn more here.

Why Plan a Social Media Takeover?

Why Plan a Social Media Takeover?


Should you plan a social media takeover? Learn the benefits and tips for greater success.
5 Epic Lessons from Marketing Legends

5 Epic Lessons from Marketing Legends


Some of the best marketing strategies come from marketing legends of the past. Discover powerful lessons from promotion luminaries that fuel results.
The Silent Marketing Roadblock – Choice

The Silent Marketing Roadblock – Choice


Providing too many choices may be decreasing your sales. Find out why avoiding decision-making fatigue is critical to successful B2B marketing.
4 Ways That Automation Is Transforming Marketing

4 Ways That Automation Is Transforming Marketing


Automation is transforming marketing, reaching customers with greater scale and accuracy. But what are the major impacts, and how is marketing automation changing…
7 Ways That Brands Can Leverage Instagram Stories

7 Ways That Brands Can Leverage Instagram Stories


Check out how to leverage Instagram stories in a variety of different ways to increase brand awareness and drive demand.
What Steve Jobs Can Teach Us about Marketing in 2017

What Steve Jobs Can Teach Us about Marketing in 2017


Apple founder Steve Jobs left behind a legacy and part of that was a series of lessons about marketing in the new age.
5 Ways to Maximize Your Mobile Marketing Strategy

5 Ways to Maximize Your Mobile Marketing Strategy


Design mobile marketing strategies that are more powerful and generate maximum results.

5 Content Marketing Predictions for 2017


What marketing trends will play the largest role in content marketing for 2017? Find out.
Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017

Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017


Find out why brands are investing heavily in influencer marketing campaigns in 2017.

Six Words That Instantly Drive More Results


A single word can have a series impact on your marketing results. Check out which words are top performing, and which you should…
5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn


Sharing content on LinkedIn should be strategic to your target audience and their needs. Read this post to learn 5 tips.
10 IoT Considerations for SEO & Other Digital Marketing Strategies

How the Internet of Things Is Changing Marketing Forever


The Internet of Things will change our lives, including the practice of marketing. Here are some ways IoT will change marketing forever.
Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail


Direct mail is not dead. In fact, it remains a great way to connect with your customers. Learn how to integrate direct mail…

5 Powerful Lessons from Steven Spielberg on Content Marketing


Steven Spielberg was rejected from USC’s film school three times – but he knows how to tell a story and hold an audience.…
Should You Optimize Content for Google AMP?

Should You Optimize Content for Google AMP?


Do your mobile pages load slowly? You’re losing revenue if they do. Learn why and how Google AMP – accelerated mobile pages –…