B2B Marketing Zone

More by Nicki Howell

Nicki Howell is a B2B copywriter and content marketer who specializes in the technology industry. She helps her clients improve their response rates, communicate complex messages and generate higher-quality leads. You can connect with Nicki on LinkedIn, follow her on Twitter or learn more here.

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Why Content Marketing and PPC Are the Laser-Targeted Power Duo


Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.

Align Your Content Marketing with the Buyer’s Journey


Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content…
Marketers: Check Out These Hot B2B Marketing Automation Trends

Marketers: Check Out These Hot B2B Marketing Automation Trends


Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business.
27 Amazing Facts about B2B Content Marketing

27 Amazing Facts about B2B Content Marketing


Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year.

How to Engineer B2B Content for Bots & AI


Artificial intelligence has a direct impact on content and SEO strategy. Plan for the future and start to successfully engineer content for bots…
Increase Your Website Traffic with These Killer Marketing Hacks

Increase Your Website Traffic with These Killer Marketing Hacks


More traffic translates into more leads, increased sales, and, ultimately, higher revenue. Increase your website traffic with these effective hacks!
Act-On Blog: 11 Powerful Quotes for Marketing Inspiration

11 Powerful Quotes for Marketing Inspiration


Your marketing inspiration well running dry? These 11 powerful quotes, from some of history’s most brilliant minds, will get your genius juices flowing!
Act-On Blog: Content Marketing in the Age of Google RankBrain

Content Marketing in the Age of Google RankBrain


Do you want to secure more traffic with Google RankBrain? Use these strategies to stand out.
Act-On Blog: Are You Making These 5 Critical Landing Page Mistakes

Are You Making These 5 Critical Landing Page Mistakes?


Find out if you’re making these 5 critical landing page mistakes and how to fix them.

5 Powerful Ways to Use Social Proof in Content Marketing


Capture more leads and greater results by leveraging social proof in your content marketing.
7 of the Best Marketing Books You Must Read Now

7 of the Best Marketing Books You Must Read Now


Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to…
Boost Customer Engagement by Building Trust in Your Content

Boost Customer Engagement by Building Trust in Your Content


Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.
6 Tips to More Powerful Social Selling

6 Tips to More Powerful Social Selling


Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy.
5 Powerful Newsletters That Teach More Than a College Degree

5 Powerful Newsletters That Teach More Than a College Degree


It’s amazing how much great information you can pack into a well-thought-out newsletter. Check out these examples of how to do it right.
3 Insanely Good Reasons Why Marketers Should Publish on Medium

3 Insanely Good Reasons Why Marketers Should Publish on Medium


Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers.