More by Nathan Isaacs

Nathan is a senior content strategist. copywriter, podcaster and video guy at Act-On Software; past director of SearchFest, owner of Content Hack, and co-founder of Trailhead Beer in PDX.

The 8-Step Podcast Promotion Plan For Your B2B Brand

Creating a podcast is easy. Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode…

 

When Do You Start Preparing Your 2019 Marketing Plan?

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing…

 

Racking the Shotgun – Using the 80/20 Rule in Marketing with Perry Marshall

Perry Marshall believes the 80/20 Rule applies to everything and marketers can get better leads by focusing on the rule - as he…

 

Make the Most of Your Content Marketing with Marketing Pods

Leverage your content marketing by creating content marketing pods, or hubs and spokes, that turns every blog post into another piece of marketing…

 

How to Breathe New Life Into Old Content

Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content…

 

Drip Email (alone) is Not a Strategy. Personalization Matters.

Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.

 

Advanced Marketing Metrics with Easy-To-Use Engagement Insights

Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.

 

How to Create Better Content in 2018

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself…