Nathan is a senior content strategist. copywriter, podcaster and video guy at Act-On Software; past director of SearchFest, owner of Content Hack, and co-founder of Trailhead Beer in PDX.
Is your B2B business able to convert micro-moments with your buyers? Here are 5 ways to use marketing automation to convert your micro-moment…
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback.
Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion…
In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and…
Demand & Lead Generation
This week, we chat with Michelle Evans, a veteran marketing strategist, about designing your perfect marketing funnel for predictable success.
In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team.
According to CMI's Content Marketing benchmark report, it's essential that B2B marketers have a documented content marketing strategy. Get the details.
In this Rethink Marketing podcast, learn how a B2B podcast can be a great way for building relationships with key people in your…
You’re tasked with writing SEO-friendly content for a new web page, landing page, or blog post. This post outlines some easy steps to…