B2B Marketing Zone

More by Nathan Isaacs

Nathan Isaacs is a marketing journalist and video guy at Act-On; past director of SearchFest, owner of Seven G Media, and co-founder of Trailhead Beer in PDX.

Act-On Blog: 10 Insider Tips to Successful Video Marketing

10 Insider Tips to Successful Video Marketing


Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company.
Actionable Tips for Engaging Websites that Convert More Traffic

Actionable Tips for Engaging Websites that Convert More Traffic


Orbit Media’s Andy Crestodina joins the Rethink Podcast to share actionable tips for engaging websites that convert more traffic.
Inside Act-On: Preparing for GDPR Compliance

Inside Act-On: Preparing for GDPR Compliance


GDPR is the European Union’s General Data Protection Regulation and its new rules become effective on May 25, 2018. David Fowler, Act-On’s head…
This is a picture of Amit Bendov for the Rethink Podcast where he talks about using sales call analysis to close more deals.

Improve Sales, Marketing, SEO and more with Sales Call Analysis


In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more.
GET SH*T DONE: Building Buyer Personas in 3 Steps

GET SH*T DONE: Building Buyer Personas in 3 Steps


Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps.
Image of a woman at a laptop in a coffee shop

Engagement Insights Easily Delivers Marketing Metrics You Care About


Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics

Why Everything Your Customer Touches is Content Marketing


In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization.
This is a picture of This Old Marketing podcast, one of eight marketing podcasts you should be listening to today

8 Marketing Podcasts You Should Subscribe to and Listen to Right Now


Become a better marketer by listening to these eight marketing podcasts.
Once-in- a-lifetime total solar eclipse brings Act-On team together across offices

Once-in-a-lifetime total solar eclipse brings Act-On team together across offices


The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event.
Putting the Personal in Personalization

Putting the Person in Personalization


Marketers have added personalization to emails, social and more, but what about their own websites? Listen to this podcast to learn how to…
What GDPR Means for Your Business

What GDPR Means for Your Business


This post includes a transcript of the Rethink Podcast interview with David Fowler discussing what GDPR means for your business.
Getting Smarter About Pipeline Marketing

Getting Smarter About Pipeline Marketing


Should marketers be compensated like the sales team? Consider adopting a pipeline marketing strategy.
When You Need a Digital Asset Management Tool

When You Need a Digital Asset Management Tool


Learn why marketers should consider adding a digital asset management tool as their content libraries grow.
Act-On Software’s Marketing Roundtable: Adaptive Journeys™

Act-On Software’s Marketing Roundtable: Adaptive Journeys™


Take a deep dive into a trending B2B campaign with Act-On’s marketing rountable. This month we explore Adaptive Journeys.
Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video


Using a teleprompter for your next B2B video helps tighten your message, speed up the recording process, and soothe those nerves.