B2B Marketing Zone

More by Mike Devaney

Mike Devaney is a freelance copywriter with a bias towards direct response tactics. His clients run the gamut from small businesses to startups to Fortune 1000 companies.

email formula

Why Formulas Work Better than Templates for Email

Ever been tempted to buy a “winning” email template for a sales pitch? Discover why it’s a bad idea, and what you can…