Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement.
B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.
Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically.
In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…
Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their…
Couldn’t make it to our i <3 marketing roadshow in San Francisco? Join us as we recap our incredible customer user conference.
Machine learning is the secret marketing weapon that allows you to predict what your prospects need and want, and seamlessly deliver.