B2B Marketing Zone

More by Michael Gerard

Curata provides software that enables marketers to create and curate the most relevant and highest quality content as part of their content marketing strategy. As CMO of Curata, Michael Gerard is responsible for Curata's marketing strategy and all related activities (i.e., product marketing, brand building, lead generation and sales enablement). Follow Michael on Twitter.

Business Blogging as an Equalizer for Small and Medium Businesses

Being the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies. The…

Find the Right Content Marketing Mix

As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly…