B2B Marketing Zone

More by Melissa Wagner

Melissa Wagner is a Marketing Program Manager for Act-On, specializing in demand generation programs and campaigns. She has 20 years of experience in technology marketing, with companies including TeleTech, Qwest, Stratagene, Altera, and Fujitsu.

Use an Email Preference Center to Keep Your Email Subscribers Happy


Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Consumers have more control…

Best Practices for Email and Landing Page Templates


Emails and landing pages are the time-tested champions in the world of digital marketing. They drive conversions, build up your brand, and get…

Landing Page Fundamentals, Part 3: Landing Page Optimization


In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to…

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers


A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the…

Landing Pages that Convert, Part 1: The Basics of Design


Are your landing pages converting as well as you’d like them to? If the answer is no, maybe it’s time to go back…