B2B Marketing Zone

More by Lisa Cannon

Lisa Cannon is a writer and editor based in Portland, Oregon. With over 25 years of experience as a creative writer, editorial director, and email marketer, she specializes in making complex, technical subjects easy to understand. Visit www.lisacannon.com to learn more.

Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Customer Lifecycle Metrics, Part 1: The Rules of Attraction


Take a look at the customer lifecycle metrics you need to track in part one of this series: attract new prospects.
Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process


Learn about the lead handoff to sales, and the reporting and feedback loops to use, in part 5 of this sales and marketing…

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…
Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change


What’s your wake-up routine? Once (a long time ago) I would get up, retrieve the newspaper from the front porch (if, by some…

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer


This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…
Successful Sales and Marketing Alignment, Part 1: Get Started

Successful Sales and Marketing Alignment, Part 1: Get Started


Get the basic who/what/why of sales and marketing alignment, plus learn about the cross-department agreements you’ll need to ensure success.

5 New Year’s Resolutions for Marketers


Check out these 5 New Year’s resolutions for marketers and get ideas for setting your own marketing goals in 2016 and beyond.
non profit technology

5 Email Marketing Tips for Nonprofit Organizations


Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations…
Social Technologies

Are You Ready for Marketing Automation? Here’s How to Find Out


Most of us can’t resist the newest, shiniest gadget on the market. After all, do any of us really need a new Apple…

Digital Debris: Why Data Needs an Expiration Date


I recently received a letter from a large health insurance company. Not my current provider, mind you. One that covered my health care…

Blue Mountains School Drives Enrollment and Revenue with Marketing Automation


Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences. Some deal with…

SEO for Alternative Content Types, Part 5: Questions and Answers


In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru…

Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide


Chances are, if you’re considering adopting marketing automation, you’re a very busy person. After all, implementing any kind of new technology, whether it’s…

SEO for Alternative Content Types, Part 4: Best Practices for Infographics


In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru…