B2B Marketing Zone

More by Lisa Cannon

Lisa Cannon is a writer and editor based in Portland, Oregon. With over 25 years of experience as a creative writer, editorial director, and email marketer, she specializes in making complex, technical subjects easy to understand. Visit www.lisacannon.com to learn more.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Customer Lifecycle Metrics, Part 5: Retention and Expansion


Take a look at the customer lifecycle metrics you need to track in part five of this series: customer retention and expansion.

Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer


Take a look at the customer lifecycle metrics you need to track in part five of this series: customer retention and expansion.
Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat


Take a look at the customer lifecycle metrics you need to track in part three of this series: nurture leads and get them…
Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight


Take a look at the customer lifecycle metrics you need to track in part two of this series: capturing prospects.
Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Customer Lifecycle Metrics, Part 1: The Rules of Attraction


Take a look at the customer lifecycle metrics you need to track in part one of this series: attract new prospects.
Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process


Learn about the lead handoff to sales, and the reporting and feedback loops to use, in part 5 of this sales and marketing…

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…
Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change


What’s your wake-up routine? Once (a long time ago) I would get up, retrieve the newspaper from the front porch (if, by some…

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer


This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…
Successful Sales and Marketing Alignment, Part 1: Get Started

Successful Sales and Marketing Alignment, Part 1: Get Started


Get the basic who/what/why of sales and marketing alignment, plus learn about the cross-department agreements you’ll need to ensure success.

5 New Year’s Resolutions for Marketers


Check out these 5 New Year’s resolutions for marketers and get ideas for setting your own marketing goals in 2016 and beyond.
non profit technology

5 Email Marketing Tips for Nonprofit Organizations


Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations…
Social Technologies

Are You Ready for Marketing Automation? Here’s How to Find Out


Most of us can’t resist the newest, shiniest gadget on the market. After all, do any of us really need a new Apple…

Digital Debris: Why Data Needs an Expiration Date


I recently received a letter from a large health insurance company. Not my current provider, mind you. One that covered my health care…