Lexi is the PR Manager at Act-On Software.
Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing…
Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications.
Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in…
Stay top-of-mind with your customers and set up a smooth transition into the New Year with these non-promotional holiday email ideas.
Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign.
Don't let your emails get lost in the inbox this holiday season! Maximize your deliverability with this Holiday Email Best Practices checklist.
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports…
The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.
Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.