More by Lexi Baker

Lexi is the PR Manager at Act-On Software.

Best Practices for an RFP response blog

How to Successfully Respond to an RFP

These tips will help you create an RFP response that impresses your leads and drives new business.

 

marketing automation for wealth management

The Benefits of Marketing Automation for Wealth Management

Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing…

 

For Immediate Release: Increase Visibility with These Press Release Basics

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications.

 

Benefits of Marketing Automation for Insurance Industry

Benefits of Marketing Automation for Insurers

Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in…

 

Application Abandonment Blog Post

Why Your Financial Business Needs An Application Abandonment Campaign

Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign.

 

3 Types of Vendor Reports When You Need Marketing Automation

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports…