More by Lexi Baker

Lexi is the PR Manager at Act-On Software.

For Immediate Release: Increase Visibility with These Press Release Basics

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications.

 

Benefits of Marketing Automation for Insurance Industry

Benefits of Marketing Automation for Insurers

Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in…

 

Application Abandonment Blog Post

Why Your Financial Business Needs An Application Abandonment Campaign

Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign.

 

3 Types of Vendor Reports When You Need Marketing Automation

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports…

 

3 Marketing Automation Benefits for Cross-Selling Insurance Policies

The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.

 

Marketing Automation for Financial Institutions

How Financial Institutions Can Build Trust Using Marketing Automation

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.