More by Kyle McCarthy

Kyle McCarthy is the Senior Content Strategist at Act-On Software, specializing in content development and distribution. After earning his MA in English Literature, he worked at several prominent marketing agencies before moving west and joining the Act-On team.

How to Perform an SEO Audit in 4 Easy Steps blog

How to Perform an SEO Audit in 4 Easy Steps

Read this blog to learn how to perform an SEO audit in 4 easy steps and improve your site visibility, traffic, and conversions.


Should I Create Original Content or Curate It?

Should I Create Original Content or Curate It?

Learn the pros and cons of original and curated content, as well as how marketing automation gives marketers more time to develop each…


How to identify your ideal audience blog

How to Identify Your Ideal Audience to Provide the Best Customer Experience

Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close…


Benefits of Marketing Automation blog

What Are the Benefits of Marketing Automation?

Read this blog to learn the benefits of marketing automation and how investing in one of these platforms can help you move past…


How to Use Customer Insights

5 Creative Ways to Use Customer Insights Beyond Reporting

Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects.


Software Research Reports: The Marketing Automation Selection Process

Tech companies like to point to their recognition in various analyst reports, but have you ever wondered how they wound up in those…


How Many CTAs Should I Use?

Marketers can’t ever seem to agree on how many calls-to-action to include on a webpage, email, or piece of content. Let’s set the…


5 Tips to Improve Webinar Success

Improve Webinar Success With These 5 Tips

Learn why marketing webinars are such a great way to educate your audience and promote your organization, as well as how to improve…


What’s Wrong With Duplicate Content? An SEO Beginner’s Overview

In this blog, we take a look at what constitutes “duplicate content,” how it can damage your SEO efforts, and how to repurpose…