More by Kyle McCarthy

Kyle McCarthy is the Senior Content Strategist at Act-On Software, specializing in content development and distribution. After earning his MA in English Literature, he worked at several prominent marketing agencies before moving west and joining the Act-On team.

CMS integration marketing alignment

Best Practices for CRM and Marketing Automation Integration and Alignment

Integrating your CRM with your marketing automation helps align sales and marketing and greatly improves your chances of success with promising prospects and…


Marketing as a Service Feature

Why You Should Invest in Marketing as A Service in 2019

To realize your marketing and business goals in 2019, you should consider investing in an on-demand marketing team to conserve resources and accelerate…


Marketing Automation for Manufacturing

The Benefits of Marketing Automation Within the Manufacturing Industry

As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns.