B2B Marketing Zone

More by Kevin Hopkinson

Kevin is Act-On Software's Senior Deliverability Services Analyst. He works in the Pro Services department, reinforcing clients’ programs with best practice recommendations for better email throughput and deliverability using the Act-On platform. He has extensive experience in campaign and list management, as well as bulk email deliverability. Prior to joining Act-On, Kevin worked as a Senior Email Marketing Analyst, managing an ESP platform and data center. He has a rich history in working with clients, driving solutions, and has personally pulled the trigger on billions of successful email deliveries advocating issues – and raising more than 10 million dollars in online donations.

The Other Walking Dead: Combatting Spam Bot Appliance Emails

The Other Walking Dead: Combatting Spam Bot Appliance Emails


Haunted by the walking dead of email addresses? Check out these tips on combatting spam bot appliance emails.

Leverage Deliverability with Engagement and Automation This Holiday Season


Planning on sending emails this holiday season? Better leverage user engagement and marketing automation to help get in the inbox.
Three Myths and Misconceptions About Email Automation

Three Myths and Misconceptions About Email Automation


Email automation enables more meaningful relationships with your customers. This post debunks three myths of what it’s not.
Mining Un-engaged Prospects using a Multivariate A/B Approach

Mining Un-engaged Prospects using a Multivariate A/B Approach


You might think your unengaged email recipients should click the same subject line that your engaged recipients do. You might be wrong. Read…
email metrics

5 Email Metrics to Help Diagnose Your Mistakes


Learn the 5 basic email metrics, and what they might have to say about the health of your lists or your campaigns, plus…
email encryption_FI

Gmail TLS Encryption and Deliverability: What You Need to Know


Gmail has finally introduced Transport Security Layer (TLS) Encryption. Here’s everything you need to know about stepping up your email deliverability with Google’s…