B2B Marketing Zone

More by Kent McGovern

The New Gmail Inbox Tabs: It’s Too Soon to Worry (But Do Watch)


Last May I wrote a blog post on the new tabbed Gmail inbox about how email recipients might use it. Since that time,…

The 5 Deadly Sins of Email Deliverability


You could have the biggest contact lists, the absolute best creative, but if your contacts don’t receive the email…it isn’t paying off. Since…

Email Marketing Alert: New Gmail Inbox On The Way!


Gmail just announced some big changes to the look and function of the inbox, which could impact a sender’s email metrics. This will…

Hidden Deliverability Dangers In Your Email Marketing Messages


When we’re investigating delivery issues, there’s one area that’s often overlooked:  Domains or URLs within an email. It’s easy to load up your…

Deliverability: Watch those complaints!


Those of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed…

If Nobody’s Home, Why Keep Knocking?


Picture this scenario: You have some important news you have to tell a friend; you run to their house and knock loudly on…

New and Improved Yahoo! Mail


On December 11th, 2012 Yahoo! announced an updated version of its web-based email client in addition to new versions for Windows 8 and…