B2B Marketing Zone

More by Kelly Jo Horton

Kelly Jo Horton is a regular contributor to the Act-On blog. She was a Primetime Engineering Emmy® winner in 2010 for Outstanding Achievement in Engineering Development for Showtime Sports Interactive, and is also a Blue Ribbon Panel Judge for the Primetime Emmys in the Interactive Media category.


20 Social Media Terms for Non-Digital Natives

Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing…

10 Things B2B Marketers Should be Doing on LinkedIn

It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries,…

10 Things B2B Marketers Should be Doing on Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.”…

Obey Facebook’s Rules of Engagement (Or Else)

Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours…

Nurturing Cold Social Leads is a Lot Like Online Dating

I hate to admit it, but I know a lot about online dating. I have lived it, analyzed it, written articles about it,…

10 Tips to Master the Art of Writing Micro-Copy for Social

Mark Twain hit the nail on the head when he said, “I didn’t have time to write a short letter, so I wrote…

How Peggy Olson Would Design for Interactive

In the era of Mad Men marketers knew exactly how their work would be consumed. The target audience would see the ad on…

Choose the Right Social Networks to Boost Your Business

Find Kelly Jo on Twitter: @KellyJoHorton I have some good news … and some bad news. Let’s start with the bad news. You…

How to Sell Marketing Automation to Your CXO

You’ve reached that point: You need to take your marketing to the next level, beyond the email program that your company is outgrowing.…