B2B Marketing Zone

More by Karrie Sundbom

Karrie is the Content Marketing Manager at Act-On Software and is an award winning digital marketer in the realm of non-profit. An unconventional career path as a serial entrepreneur has honed her skills in building and developing customer relationships, creative design, content creation, and digital marketing. Connect with Karrie on LinkedIn and Google+ .

Which (If Any) Marketing Automation Platform Is Right for You?


You’re convinced you need marketing automation, but which one is right for you? Be mindful of these things before you choose.
Two Must-Haves that Predict Success for Your Marketing Automation Investment

Two Must-Haves that Predict Success for Your Marketing Automation Investment


Consider these two major things: time to value and ease of use, before purchasing marketing automation to get the most out of your…
What Makes Act-On Different?

What Makes Act-On Different?


With a plethora of choices for a marketing automation system, why choose Act-On? This blog describes why Act-On is different.
8 Content Marketing Mistakes to Avoid in the New Year … and Always

8 Content Marketing Mistakes to Avoid in the New Year … and Always


Content marketing is a key part of your overall marketing strategy, but it can be tricky business. Check out these content marketing mistakes…
Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know

Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know


How do you know when your relationship (with your marketing automation tool) doesn’t work anymore? Here are 6 deal-breakers to evaluate.
Team Trifecta

Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success


Go beyond sales and marketing alignment: incorporate your customer success team for a lifecycle marketing winning trifecta.
Earn Links for Better SEO

How to Earn Links for Better SEO & More Audience


Gone are the days of a shake and a smile Remember the phone book? It was really not that long ago that when…

Five Ways to Be a Content Marketing Hero


What’s a Hero? When everyone is inundated with nearly obscene amounts of content across every conceivable digital channel, how do you create content…

Modern Email: Still Winning Friends and Influencing People: Part 2


Thought Leader Life is a web series spearheaded by Mitchell Levy, CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the Aha…

Modern Email: Still Winning Friends and Influencing People: Part 1


Thought Leader Life is a web series spearheaded by Mitchell Levy, CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the…

Fun with Mnemonics: Set SMART Marketing Goals


Ready, Set, GOAL! Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). But regardless of…