B2B Marketing Zone

More by Karrie Sundbom

Karrie is the Content Marketing Manager at Act-On Software and is an award winning digital marketer in the realm of non-profit. An unconventional career path as a serial entrepreneur has honed her skills in building and developing customer relationships, creative design, content creation, and digital marketing. Connect with Karrie on LinkedIn and Google+ .

What Makes Act-On Different?

What Makes Act-On Different?


With a plethora of choices for a marketing automation system, why choose Act-On? This blog describes why Act-On is different.
8 Content Marketing Mistakes to Avoid in the New Year … and Always

8 Content Marketing Mistakes to Avoid in the New Year … and Always


Content marketing is a key part of your overall marketing strategy, but it can be tricky business. Check out these content marketing mistakes…
Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know

Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know


How do you know when your relationship (with your marketing automation tool) doesn’t work anymore? Here are 6 deal-breakers to evaluate.
Team Trifecta

Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success


Go beyond sales and marketing alignment: incorporate your customer success team for a lifecycle marketing winning trifecta.
Earn Links for Better SEO

How to Earn Links for Better SEO & More Audience


Gone are the days of a shake and a smile Remember the phone book? It was really not that long ago that when…

Five Ways to Be a Content Marketing Hero


What’s a Hero? When everyone is inundated with nearly obscene amounts of content across every conceivable digital channel, how do you create content…

Modern Email: Still Winning Friends and Influencing People: Part 2


Thought Leader Life is a web series spearheaded by Mitchell Levy, CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the Aha…

Modern Email: Still Winning Friends and Influencing People: Part 1


Thought Leader Life is a web series spearheaded by Mitchell Levy, CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the…

Fun with Mnemonics: Set SMART Marketing Goals


Ready, Set, GOAL! Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). But regardless of…