B2B Marketing Zone

More by Kaila Strong

Kaila Strong is a writer, editor, senior marketing strategist, and SEO expert. Along with publishing regularly on Act-On’s blog and on other websites, she is a frequent guest speaker at SMX Conferences, Pubcon, and local conferences where she presents on topics including search, social, and content marketing.

How to Hire the Perfect Person to Run Your SEO_FI

How to Hire the Perfect Person to Run Your SEO


If you want to rank well (who doesn’t?), you need search engine optimization. It’s a specialized skill set – read the guidelines to…
Mid-Year Marketing Check-In with Measurement

Mid-Year Marketing Check-In with Measurement


On track to meet your annual goals? Here are checklists to help you evaluate your mid-year marketing results in social, search, paid, your…
RankBrain

7 Things You May Not Know About Google’s RankBrain


Artificial intelligence is real, now. Google’s RankBrain improves how people find you – when they’re looking for precisely what you offer.
schema

Schema & Microdata: An Overview


Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a…
Word cloud for Nofollow

Nofollow Tags: What They Are and Why They Matter


Nofollow links are a tactical tool. Use them to prevent comment spam on your site, and to help maintain your authority.
SEO

Making SEO a Priority During Website Launch Planning


It’s entirely possible to lose your search traffic after a website launch or redesign. Here’s a checklist for planning and precautions, to prevent…
KPI

Measuring Year-End Marketing KPIs – Where’s the Data?


If data is driving marketing now (and it is), then data analysis is critical. Here’s a broad view of tools you can use…
digital holiday marketing

8 Tips and a Few More Resources for Holiday Marketing


November has arrived and the holiday season is officially upon us. Seven more weeks until Christmas and just a short few weeks until…
search rankings

Search Ranking Factors: 2015 and Beyond


How do search engines rank web pages? It’s that all-important question on the minds of business owners around the globe. Many think there’s…
SEO audit

How to Perform an Onsite SEO Audit Part 5: Rinse & Repeat


The final step to a successful onsite SEO audit is to develop the process to repeat what you’ve done. In our prior posts…
SEO Audit

How to Perform an Onsite Audit for SEO, Part 4: Improvement


The next article in our five-part series on how to conduct an onsite SEO audit will focus on that ever-important, and sometimes forgotten,…
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How to Perform an Onsite Audit for SEO, Part 3: Take Action


In Part 2 of this series of posts on doing an online audit for SEO, we discussed the questions to ask yourself as you’re…
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How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis


This is the second post in the “How to Perform an Onsite Audit for SEO” series. In the coming months, we’ll cover the…
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How to Perform an Onsite Audit for SEO: Part 1: Do the Research


We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat –…
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Google’s Mobile Search Update: Are You Ready for April 21?


Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use…