B2B Marketing Zone

More by Kaila Strong

Kaila Strong is a writer, editor, senior marketing strategist, and SEO expert. Along with publishing regularly on Act-On’s blog and on other websites, she is a frequent guest speaker at SMX Conferences, Pubcon, and local conferences where she presents on topics including search, social, and content marketing.

Measuring Year-End Marketing KPIs - Where’s the Data?

Measuring Year-End Marketing KPIs – Where’s the Data?

If data is driving marketing now (and it is), then data analysis is critical. Here’s a broad view of tools you can use…
10 IoT Considerations for SEO & Other Digital Marketing Strategies

10 IoT Considerations for SEO & Other Digital Marketing Strategies

The world of connected devices could soon affect your digital marketing efforts, including search engine optimization and content marketing.
An Introductory Guide to Google’s Search Console

An Introductory Guide to Google’s Search Console

This quick start guide to Google’s Search Console will help you understand your website’s performance, and offer tips for improving its organic performance.

An SEO’s Guide to Bottom-of-Funnel Keywords

Your buyers use different terms as they progress through their journey. That’s an opportunity. How to discover and use your best bottom-of-funnel keywords.

7 Things You Need to Know About Optimizing for Mobile in 2016

Optimizing for mobile in 2016 means adapting to specific mobile devices and to your own visitors. Learn what to test, what to prioritize,…

How to Hire the Perfect Person to Run Your SEO

If you want to rank well (who doesn’t?), you need search engine optimization. It’s a specialized skill set – read the guidelines to…
Mid-Year Marketing Check-In with Measurement

Mid-Year Marketing Check-In with Measurement

On track to meet your annual goals? Here are checklists to help you evaluate your mid-year marketing results in social, search, paid, your…

7 Things You May Not Know About Google’s RankBrain

Artificial intelligence is real, now. Google’s RankBrain improves how people find you – when they’re looking for precisely what you offer.

Schema & Microdata: An Overview

Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a…

Nofollow Tags: What They Are and Why They Matter

Nofollow links are a tactical tool. Use them to prevent comment spam on your site, and to help maintain your authority.

Making SEO a Priority During Website Launch Planning

It’s entirely possible to lose your search traffic after a website launch or redesign. Here’s a checklist for planning and precautions, to prevent…
digital holiday marketing

8 Tips and a Few More Resources for Holiday Marketing

November has arrived and the holiday season is officially upon us. Seven more weeks until Christmas and just a short few weeks until…
search rankings

Search Ranking Factors: 2015 and Beyond

How do search engines rank web pages? It’s that all-important question on the minds of business owners around the globe. Many think there’s…

How to Perform an Onsite SEO Audit Part 5: Rinse & Repeat

The final step to a successful onsite SEO audit is to develop the process to repeat what you’ve done. In our prior posts…
SEO Audit

How to Perform an Onsite Audit for SEO, Part 4: Improvement

The next article in our five-part series on how to conduct an onsite SEO audit will focus on that ever-important, and sometimes forgotten,…