B2B Marketing Zone

More by Judy Logan

Judy is the Director of Customer and Partner Marketing at Act-On Software. She is also an avid runner, UCLA Bruin, former wombmate, and Mom.

Report From New York: How Agencies are Using Marketing Automation

On June 6, 2014, Act-On held its  i♥marketing User Conference in New York City for the first time. We had our first-ever  i♥marketing…

The Cobbler’s Children Have No … Marketing Campaigns

Editor’s note: While this post was written for the marketing agency pro, most of its recommendations are good for any time-strapped marketer. As…