B2B Marketing Zone

More by Jeff Linton

Jeff Linton is the Manager of Product Marketing at Act-On Software, provider of marketing automation for the Fortune 5,000,000

Do Emotions Play a Role In B2B Sales?


If you answered Yes to that question, here’s the follow-on: Does the buyer feel the same kinds of emotions when they’re engaged in…

Right-Sized Marketing Automation


Marketing automation could be called the Swiss Army knife of marketing technologies. A typical marketing automation platform includes an email marketing component; a…

Integrated Marketing Automation Cures Painful Headache for Adaptive Computing


We really like it when our customers succeed; we like it even better when Act-On has played a role in that success. Adaptive…

Five Ways CRM + Marketing Automation = Sales


Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned…

Adopting Marketing Automation Step by Step


Imagine a wall. Your business is on one side and a pot of gold is on the other. The gold is the higher…

Unpack Your Sales Funnel


Sales has come a long way from the Glengarry Glen Ross days of high pressure and aggressive  tactics. Especially in the last five…

Grow Your Email Marketing List


Email remains the most potent, popular, and productive marketing tool, with the highest ROI ($40.56 for every $1 invested in 2011). 77% of…

Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”


We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic…

How to Use Marketing Automation to Gain a Better Understanding of Sales Prospects


When you hear the term “marketing automation” you may think about marketing, email, lead nurturing, content creation or integration with CRM… but how…

Why Connecting Customer Relationship Management (CRM) and Marketing Automation are Invaluable to Sales and Marketing


First, let me say that as the father of two I think of this topic—CRM and marketing automation—to be as perfect as peanut…